How TikTok and Instagram are influencing the Alberta real estate market | CBC News

As soon as he got his real estate licence, Brandin Strasser reached into his toolkit and started making posts on social media.”Most of them were just house tours; I didn’t talk too much because I didn’t feel like I had that confidence in real estate yet,” the Edmontonian said in an interview with CBC.The house tours soon evolved into talking about his personal life as a way to build connections with his audience, which mostly consists of millennials and generation Z.Based on those demographics, he primarily focuses on TikTok and Instagram based on those demographics.As mortgages and inflation reach all-time highs across Canada, Strasser and other Albertans selling real estate are using social media platforms to convince young Canadians to take the plunge into the housing market.Edmonton-based real estate agent Brandin Strasser wants to encourage younger buyers that real estate is attainable for everybody. (Aaron Sousa/CBC)Strasser has been with cloud-based brokerage REAL Broker since April 2022.He said TikTok, in particular, is a great platform for what he calls organic growth.”Other platforms, they’ve kind of matured in the place where you have your influencers established on Facebook and even Instagram somewhat, whereas TikTok seems to be a lot more open forum
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