Ace Venture Capitalist: 12 of Serena Williams' Top Investments | Wealth of Geeks

A few years ago, Serena Williams was motivated to launch her venture capital firm, Serena Ventures, after discovering at a J.P. Morgan Chase conference that women only receive around 2% of all venture capital (VC) funding. Currently, 78% of Serena Ventures’ portfolio comprises firms headed by women and people of color. Bringing her “Champion’s Mindset” to bear on investing decisions, the tennis legend now writes the extensive checks, as was her resolution at the Morgan-inspiring conference. Below are a dozen of her investments. 1. Noom Image Credit: Noom. The Noom app is subscription-based and tracks a user’s food intake and exercise routine. The business is renowned for emphasizing mental health and behavior modification. The app was launched eight years after friends Artem Petakov and Saeju Jeong formed it in 2008. 2019 saw free one-year access to Noom for people using the diabetes medicine Saxenda, thanks to a collaboration with Novo Nordisk. Noom made $400 million in revenue in 2020. According to the company, 2,700 of its 3,000 employees are coaches as of April 2021.  2. Billie Image Credit: Billie. Founded in 2017 and based in New York, Billie is a wellness firm that sells body care items and shaving tools.
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