A new chapter begins at the HYBE-owned label. Lee Do-kyung Courtesy of ADOR ADOR, the HYBE-owned label behind K-pop powerhouse NewJeans, has appointed Lee Do-kyung as its new CEO. The appointment comes just a year after Kim Ju-young, formerly HYBE’s chief personnel officer, took over as ADOR CEO following the departure of Min Hee-jin in August last year. ADOR’s board stated that under Kim Ju-young’s leadership, the company successfully stabilized its organizational and management structure. With that milestone reached, the board appointed a new CEO to transition into a more agile operating model — one designed to better support artist activities and accelerate business initiatives. Lee Do-kyung, ADOR’s newly appointed CEO, joined the company in 2019, when HYBE was still operating under its former name, Big Hit Entertainment. Since then, she has spearheaded a range of new business ventures and most recently served as Vice President of the IPX Business Division, which oversees artist IP-driven projects such as merchandise and pop-up stores. Related The leadership change comes amid ongoing tensions between ADOR and NewJeans regarding their exclusive contract. With a second round of mediation set for early September, industry observers are closely watching to see whether the appointment of a new
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