Meta headquarters in Menlo Park, Calif. The parent company of Facebook says bad actors are increasingly using realistic faces generated with artificial intelligence to run social media influence operations. Justin Sullivan/Getty Images hide caption toggle caption Justin Sullivan/Getty Images Meta headquarters in Menlo Park, Calif. The parent company of Facebook says bad actors are increasingly using realistic faces generated with artificial intelligence to run social media influence operations. Justin Sullivan/Getty Images Fake accounts on social media are increasingly likely to sport fake faces. Facebook parent company Meta says more than two-thirds of the influence operations it found and took down this year used profile pictures that were generated by a computer. As the artificial intelligence behind these fakes has become more widely available and better at creating life-like faces, bad actors are adapting them for their attempts to manipulate social media networks. “It looks like these threat actors are thinking, this is a better and better way to hide,” said Ben Nimmo, who leads global threat intelligence at Meta. That’s because it’s easy to just go online and download a fake face, instead of stealing a photo or an entire account. “They’ve probably thought…it’s a person who doesn’t exist, and
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