CHATGPT, a popular chatbot designed to have human-like conversations with users and solve their most common and complex problems, such as writing codes, debugging them, or even planning an itinerary for trips, has become a major platform to drive the evolution of searches and the way people do their work. Some of the most valuable companies in the world such as Microsoft, Google and China’s Baidu have already established themselves as forerunners in the world of generative AI tools by incorporating them into their search engines and other services. Not only tech companies but also product and service-based firms are planning to integrate generative AI tools for better services and increased product functionality. Companies integrating AI in their products and services: Apple: California-based Apple, which is the world’s most valuable company, has reportedly entered the ongoing AI race. According to the media reports, Apple is planning to introduce an AI-powered health coach and a mood tracker which would let users get precise health-related coaching. However, it could be on a subscription basis. A report from Bloomberg suggests that the new platform could be called Quartz and will motivate users to stay healthy and work out every day. Apple has been
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