In this nation of 333 islands — where Chris Hemsworth and Elsa Pataky recently spent the holidays — one can’t go anywhere without hearing “Bula!” which means life and is a heartfelt, enthusiastic greeting that makes “hi” seem almost rude. In May, Jaclyn Sienna India, CEO of ultra-luxury travel concierge Sienna Charles, scouted Fiji for a major actor client and found Navotua, a village where she (and later the actor and her family) stayed and experienced kava ceremonies, traditional welcoming rituals that show respect and reverence for guests. The client “wanted to really understand the culture,” says Sienna India. “They lived with these local tribes for four days in huts on the beach, wearing grass skirts and walking around barefoot.” The warm hospitality, Sienna India says, was “unreal.” They’d take boats to islands where hardly a soul has stepped and staff caught fish and cooked it for them on the beach. Of the $75 a night home-stay, she adds, “It wasn’t luxury, but you couldn’t have paid more for a more remote, incredible, once-in-a-lifetime experience. It was exactly what they were looking for in terms of immersion.” Wakaya Club & Spa Afterward, her client flew via helicopter to the private island Wakaya Club
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