Alphabet cuts $2 billion deal to show NFL games on YouTube – Fortune

Alphabet Inc. won the right to broadcast the National Football League’s Sunday Ticket games starting with the 2023 season, becoming the latest tech company to snag a piece of America’s most-watched sport. The deal is valued at more than $2 billion per year over seven years, according to a person familiar with the negotiations. NFL Sunday Ticket gives viewers access to games not otherwise airing in their local TV markets. The service will be offered as both an add-on and as a standalone a la carte package, the league said Thursday. It will be available on both YouTube TV — an online, cable-TV alternative service — and YouTube Primetime Channels, a way to subscribe directly to pay-TV channels like Showtime and Starz. The deal will likely provide YouTube TV, which costs $65 a month, with a significant subscriber boost, analysts say. NFL Sunday Ticket is available through the end of this season from satellite-TV provider DirecTV, which charges about $300 for the package. YouTube’s pricing plans weren’t disclosed. The NFL retained the commercial rights to show Sunday Ticket games to bars and restaurants and could sell that to another company, the person added. YouTube TV, which has more than 100
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