Alphabet’s (GOOGL – Free Report) division Google is consistently introducing channels to its streaming television service, YouTube TV.According to 9TO5Google, YouTube TV users can watch HBO Max and Cinemax preview without any charge until Nov 29, 2022. Interested users can continue watching after the last date by subscribing to membership.On YouTube TV, users can search channels to watch shows like The White Lotus, House of the Dragon and Westworld on mobile, web and television. With this recent effort, Google aims to provide an enhanced experience to customers. This is expected to boost the adoption rate of YouTube TV.Efforts to Bolster YouTube TVApart from the latest move, YouTube TV offers 4K on seven different channels, including Discovery, ESPN, NBC Sports, FX, Fox Sports, National Geographic and Tastemade.Moreover, Google introduced NBA game in 4K on YouTube TV for subscribers.Google has been taking various initiatives to attract new as well as retain the old customers.Recently, Google rolled out the picture-in-picture feature on YouTube TV for iPhone and iPad app users to let them simultaneously watch YouTube and use other iOS applications.Further, GOOGL introduced a referral program on YouTube TV that rewards both users and their friends who join the cord-cutting service.We believe, the growing
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