Amazon Will Start Showing Its Shopping Ads on Snapchat For These Users – News18

Last Updated: November 15, 2023, 11:00 ISTAmazon wants to target the youth who majorly use SnapchatAmazon.com said on Monday it would allow Snapchat users in the United States to buy some products directly from the app as the ecommerce giant looks to capitalize on the growing use of social media for shopping.(Reuters) – Amazon.com said on Monday it would allow Snapchat users in the United States to buy some products directly from the app as the e-commerce giant looks to capitalize on the growing use of social media for shopping.Shares of the social media firm surged more than 9% on the news.With social networks increasingly influencing shopping trends and patterns, some platforms such as TikTok are launching their own online shopping services, while others like Snapchat are allowing e-commerce firms to tap into their subscriber base.Amazon also has similar tie-ups with Facebook-owner Meta Platforms and Pinterest. Its partnership could help aid a recovery in the advertising business of Snap, which reported better-than-expected earnings last month.”The battle with TikTok is on, and the partnership will help Amazon compete in the more impulse-driven, serendipitous type of shopping that happens on social media,” said Jasmine Enberg, a principal analyst at Insider Intelligence.Enberg added
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