Amazon, YouTube, Netflix ‘likely’ to get 5-game packages in next NFL media deals

The NFL is widely expected to begin negotiations for a new set of media rights deals as early as this year, and we’re now getting some details as to how those negotiations might play out. What’s already known is that the league will have to court all of its current broadcast partners. The NFL’s active contracts allow the league to opt out in 2029 at the earliest. That means in order to get new deals done before then, the league needs its current partners in CBS, Fox, NBC, ESPN, and Prime Video to be on board. The goal, of course, is to meaningfully increase the revenue the league earns from its media rights. Currently, the NFL makes about $10 billion per year selling broadcast rights to networks and streamers. But according to a recent report by Puck’s sports correspondent John Ourand, Wall Street analysts anticipate the league could double the average annual value of its media deals, bringing its annual media revenue closer to $20 billion. That’s a tough bill for legacy broadcasters to afford. CBS, Fox, NBC, and ESPN are still reliant on the terminally declining pay-TV bundle to keep their businesses afloat. Asking these networks to double their
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