American Eagle features stores on Snapchat for back-to-school promo

American Eagle is teaming with Snapchat this back-to-school season. American Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations. Starting Wednesday, July 9, the specialty apparel retailer, a banner of American Eagle Outfitters Inc., is including more than 800 retail stores across the United States as Promoted Places on the Snap Map location-sharing feature. When Snapchat users check out the American Eagle Promoted Places on Snap Map, they can learn more about the location, read content from American Eagle , creators and other users, and click to shop on the American Eagle website for a seamless online shopping experience.  American Eagle is also launching an augmented reality try-on Lens (virtual animations overlaid on a Snapchat photo) for jeans available in the Snapchat Lens carousel and the retailer’s public profile.  The retailer initially partnered with Snapchat to offer a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece resale collection offered in conjunction with ThredUp. [READ MORE: American Eagle hatches resale, AR shopping programs ] American Eagle is the first specialty fashion retailer to leverage Promoted Places for promotional purposes, responding to data indicating more than 95% of Snapchat’s 400 million-plus global users are planning to shop in-store for back-to-school
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