Posted by msmash on Tuesday August 22, 2023 @02:00PM from the closer-look dept. A decade after data analytics promised to revolutionize agriculture, most farmers still aren’t using data tools or specialized software, and of those who do, many are swamped in a deluge of data. From a report: In 2013, seed and pesticide giant Monsanto acquired agriculture-data firm Climate Corporation for $1 billion, helping spur the industry’s mania for data-driven farming. The hope was that by outfitting farmers with software and tools capable of ingesting and analyzing troves of data on things from weather patterns to soil conditions, they could more efficiently use their land. Many are still waiting for the technology to pay off. In the U.S., less than half of farmers surveyed by consulting firm McKinsey are using farm management software, and 25% are using remote-sensing and precision agriculture hardware. That software is a foundational technology in enabling the autonomous machinery and AI-enabled equipment of the future, analysts say, and unless farmers start using it, some will be left behind in the next decade of farm innovation. At the moment, 3% of American farmers said they plan to adopt software or precision agriculture hardware over the next two
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