App Store billings and sales hit a whopping $643 billion last year

Based on an independent study of the App Store, the iOS app storefront generated $643 billion in sales and billings last year (which includes Apple’s cut of in-app purchases and ad sales), up 24% from the $519 billion that the App Store brought in during 2019. The study, titled “A Global Perspective on the Apple App Store Ecosystem,” reveals that not only did iOS app developers expand their business in 2020, they also expanded their customer base. It also turns out that since 2015, the number of small developers on the App Store has grown by 40%. The definition of a small developer is one with fewer than 1 million downloads and less than $1 million in earnings and 90% of App Store developers fit this definition. And of those small developers, 25% of them have managed to increase their earnings by 25% a year over the last five years. The report also shows that close to 80% of small developers have apps in App Stores across different countries. On average, App Store developers get paid from customers located in more than 40 countries. Overall, the App Store is available in more than 175 countries and regions, supports more than…
Read More