Apple, Google, And Facebook May Be Forced Into Cross-Platform Messaging – Screen Rant

The European Parliament’s Digital Markets Act might require tech companies with millions of users to agree upon some way of messaging across services. Apple, Google, Facebook and other tech companies may be forced into finding a solution that allows users to connect across the various messaging platforms. Currently, each service has its own way of handling communication that is not compatible with others, placing a burden upon the user when there is a need to reach someone using a different platform or service. A universal communication method would benefit the end-user, whether using an iPhone or Android phone, with Facebook, iMessage, or other social media apps. A cross-platform solution works against the existing model that social media and tech companies have accepted as standard, keeping their customers or users circling back to the same company rather than moving between different services. It’s the same reason for members’ rewards cards at grocery stores and punch cards for a free sandwich at the deli. Keeping the existing customer is much easier than recruiting a new one. The European Parliament just passed a measure regarding large tech companies such as Apple, Google and Facebook, requiring their messaging apps to allow communication with other services. It’s not just…
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