Apple iOS privacy changes cost social media firms nearly $10bn – Lokmat News English

Apple iOS privacy changes cost social media firms nearly $10bn English.Lokmat.com By IANS | Published: November 1, 2021 10:15 AM2021-11-01T10:15:03+5:302021-11-01T10:25:42+5:30New Delhi, Nov 1 The Apple iOS privacy changes have cost social media platforms like Facebook, Snapchat, Twitter …Apple iOS privacy changes cost social media firms nearly $10bnNext New Delhi, Nov 1 The Apple iOS privacy changes have cost social media platforms like Facebook, Snapchat, Twitter and YouTube over $9.85 billion in revenue in the second half of this year.An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue after Apple introduced App Tracking Transparency (ATT) policy last year.Advertisement technology company Lotame estimated that the four tech platforms lost 12 per cent of revenue in the third and fourth quarters, which roughly translates into $9.85 billion.The new iOS App Store policy requires apps to ask permission to track users’ data.The policy went into effect in April, barring apps from tracking users if they opt out.According to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its huge size.”Facebook has the most to lose because the cost of running advertisements on its platform has…
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