Art dealer Alizah Raza is using her Instagram influence for good, raises Rs13m for flood affectees

Raza, who runs ThisandThat.pk, organised an art donation drive to raise money for flood relief and encouraged each of her 31,000 followers to send Rs1,000. Hafsah SarfrazPublished 05 Sep, 2022 01:13pm Who would have thought a few years ago that Instagram influencing was going to be a full-time job one day? Let alone one that has the potential to create a positive impact on society and change people’s lives? Seeing how the Instagram influencer community has come to the aid of people affected by the floods has left no doubt about that. While most influencers are doing their part to spread awareness and urge their followers to donate, Alizah Raza of ThisandThat.pk has gone above and beyond the call of their duty and raised over Rs10 million through her donation drive to support vulnerable communities affected by the floods. Raza, an art dealer and Instagram influencer who hails from Lahore, was thinking of ways to use her platform to raise funds when she was approached by Rakhshanda Atwar, the esteemed artist, who donated multiple works for the cause. Raza then reached out to other artists who were quick to donate and help promote the drive. “I was lucky to have…
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