Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies. It was founded by Matt Mullenweg, the entrepreneur who developed the free WordPress open-source content management system (CMS). Blaze Advertising Network The advertising network was originally introduced in April 2022 as a network exclusively for Tumblr users to place ads on other Tumblr pages. Automattic announced that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed. Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to get started choosing pages to advertise. Advertising payment is for impressions, not clicks. Those who are using the WordPress CMS can access Blaze through the Jetpack plugin. If Jetpack isn’t already installed then it must be installed, either the free or premium version works. Those who are using Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home. From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for advertising, clicking on
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