B2B experts: Advice for winning strategies on LinkedIn – Press Gazette

The second part of our how-to article provides more essential LinkedIn tips and winning strategies from those who know the platform inside out. *This is part 2 of our look at how to promote your brand on LinkedIn* LinkedIn is one of the largest social media organisations, with more than 800m members and 57m companies signed up. We reached out to business leaders, PR experts and senior marketers to discover how to make the most of this massive audience. [Sign up to Marketing Matters, our fortnightly newsletter about marketing and the news industry] Useful tools include weekly newsletters and polls Ash Jones, founder of Great Influence, running B2B social media accounts for the UK’s biggest entrepreneurs including Steven Bartlett (Dragons’ Den): “LinkedIn is the home of B2B but marketing there is often misunderstood. It’s not a place for sales pitches or cold messaging, it’s a place of genuine connection and shared interest. Useful tools include weekly newsletters and polls, both can be used in conjunction with posts and articles shared from your personal page. Try for weekly posts but be wary of daily when just starting out – aim for value over volume and remember authentic storytelling tends to win…
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