BeReal is the latest buzzy social media app trying to go mainstream. Here's how it works – CNBC

BeReal | Jessica BursztynskyPopular social media apps come and go with frequency, as developers try to find the next big that will go viral with Gen Z users. Most flame out long before reaching the status of an Instagram or Snapchat. Among the newbies gaining steam and aiming to go mainstream is photo-sharing app BeReal.Founded in 2020, BeReal prompts users to take one unedited photo a day at a seemingly random time. The notification could come at 8 p.m. today and 11:48 a.m. tomorrow. Users then have two minutes to take and post a picture before it’s marked as late.After sharing, they can see what their friends posted for the day and are able to comment or react with an emoji. If a picture goes up late, the app will note that for your friends, but you don’t get any other penalties. The app uses both the front and back camera to give users a candid view of what’s happening at that moment.”It’s silly but I feel like it serves a different purpose than Instagram or Snapchat,” Emily, a user who’s been on the app for about two months, told CNBC on condition we not use her last name. “I…
Read More