Bobbito x Aime Leon Dore x New Balance Re-imagines Classic 'Freestyle' Spot and It's Perfect

Source: https://vimeo.com/535695413 I often refer to the film Finding Forrester when I talk with students about writing. There is a moment in the film right before Ornette Coleman’s disjointed jazz begins to play when the main character Jamaal is sitting with Forrester attempting to break out of writer’s block. At that moment, Forrester tells him, “Begin with my words, until you find your words,” or something like that. We all begin with some type of influence and then we find our own voice. The Naming of Teddy Santis as Creative Director of New Balance MADE in USA Hints at the Importance of Luxury Post Pandemic Last week New Balance announced Teddy Santis as the head of their Made in the USA division. The roll out of content has already taken off with the drop of the video above. Recalling Nike’s classic “Freestyle” commercial dropped at the height of And 1 Basketball’s rise to fame (I state that to establish that Nike basically took the entire aesthetic of And 1 mixtape, which borrowed heavily from NYC basketball, which… you get the picture), New Balance delivers an almost perfect spot and it immediately connects. More important, I’ve long discussed that brands are…
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