Bon Jovi's 'It's My Life' Video Hits One Billion Views On YouTube

Bon Jovi’s music video for the song “It’s My Life” has surpassed one billion views on YouTube. It is the first Bon Jovi track to reach such a significant milestone. “It’s My Life” was initally the lead single from Bon Jovi’s widely acclaimed 2000 album Crush, although the song’s accompanying video wasn’t uploaded to YouTube until 12 years ago, on June 16, 2009. The clip was directed by Wayne Isham, who had previously helmed a number of videos for the band, including “In These Arms”, “Bed Of Roses” and “Someday I’ll Be Saturday Night”. Bon Jovi’s latest album, 2020, was released last October via Island Records. Once again co-produced by John Shanks and Jon Bon Jovi, the record features the entire touring band — keyboardist David Bryan, drummer Tico Torres, bassist Hugh McDonald, guitarist Phil X, percussionist Everett Bradley, and guitarist John Shanks. Back in April, Bon Jovi announced its 2021 concert series Encore Drive-In Nights. On May 22, an exclusive performance from the band was broadcast at over 300 drive-in and outdoor theater locations throughout the United States, Canada, and Ireland. Bon Jovi’s performance followed Encore Drive-In Night’s 2020 series which included performances by Garth Brooks, Metallica, Kane Brown,…
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