‘Brazen attempt’: Can a start-up restore the original Twitter brand? | The Star

SAN JOSE: “We are bringing it back – this time with trust,” reads a new Twitter website, promising to restore the platform once called the “public square” and that has since been rebranded as the “free speech” platform called X. In a December filing with the US Patent and Trademark Office, US start-up Operation Bluebird argues that tech billionaire Elon Musk and his social media platform X have abandoned the Twitter brand and the trademark should be cancelled. However, X Corp is already suing the start-up over its attempt to claim the retired Twitter name and its iconic blue bird logo, saying the start-up is “brazenly attempting to steal the world-famous TWITTER brand.” “Bluebird’s plan to ‘bring back’ and ‘reclaim Twitter’ fails to account for one major flaw: the TWITTER brand is alive and well, owned by X Corp, and is not ripe for the picking,” the legal response from X reads. For now, the Twitter revival website is still active and allowing users to request their old handles, and as of mid-December, the website counted some 146,000 handles requested. However it’s unclear if the revival of Twitter is truly what is sought by the two people heading the campaign, two
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