BREAKING: Meta prohibited from use of personal data for advertisment – NOYB

BREAKING: Meta (Facebook and Instagram) prohibited from using personal data for advertisement. Major blow to Meta’s business model in Europe, following noyb litigation. Fine for Meta more than tenfold from € 28 million to € 390 million. Third case on WhatsApp pending. As confirmed by the Irish DPC, the European Data Protection Board (EDPB) has rejected the Irish DPC and Meta’s bypass of the GDPR based on noyb complaints against Facebook and Instagram. Meta is now prohibited to bypass the GDPR via a clause in the terms and conditions. Meta has to get “opt-in” consent for personalized advertisement and must provide users with a “yes/no” option. The decision on a third parallel case on WhatsApp is delayed until mid-January. Explainer video on Meta’s bypass (from December 2022) Original complaints by noyb from 2018 Previous reporting on first information on the EDPB decision (Reuters) Key Facts: Two complaints filed by noyb on behalf of an Austrian and Belgian user on May 25th, 2018 (the day the GDPR became applicable) were decided today. A third complaint on WhatsApp on behalf of a German user was delayed to mid-January, according to an email by the DPC. Meta tried to “bypass” the consent requirement
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