BTS Smash YouTube Premiere Record—Again—With 'Butter' Video

NEW YORK, NEW YORK – FEBRUARY 21: (L-R) Jimin, Jungkook, RM, J-Hope, V, Jin, and SUGA of the K-pop … [+] boy band BTS visit the “Today” Show at Rockefeller Plaza on February 21, 2020 in New York City. (Photo by Dia Dipasupil/Getty Images) Getty Images BTS released the music video for their new single “Butter” tonight, and as is typical for the Korean pop septet, they appear to have shattered the YouTube premiere record once again. The hotly anticipated new music video drew at least an estimated 3.89 million concurrent viewers to its midnight EST premiere, according to the view counter at various points throughout the video. YouTube will likely release the official premiere numbers within the next few days. BTS ‘Butter’ premiere YouTube It’s not difficult to see why the “Butter” premiere drew such a massive audience. In the lead-up to the premiere, BTS described the single as “a summer song that is somewhat soft and charismatic.” The video certainly lives up to that description. It opens with striking black-and-white shots of the group in suits before cutting to several other dazzling locations with soft, full-color lighting. The band members pow-wow in a gymnasium, show up to a…
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