Bundesliga Media expands UK and Ireland YouTube coverage with Jamie Vardy channel …

Bundesliga Media has expanded its UK and Ireland broadcast approach for the 2026-27 season, adding a YouTube channel fronted by former Premier League winner Jamie Vardy and renewing its agreement with the YouTube channel That’s Football, hosted by Mark Goldbridge. Vardy will lead the live broadcast on the YouTube channel Jamie Vardy’s Having a Party, showing seven Bundesliga Friday night matches across the UK and Ireland during the season. The partnership begins with the season-opening fixture between FC Bayern München and VfB Stuttgart this evening (Friday 28 August), with further matches to be confirmed during the campaign. The collaboration forms part of a broader partnership with Banijay Entertainment. Through Banijay UK and its Workerbee production company, the group will produce the Bundesliga live show with Vardy and other guests, providing reaction, insight and discussion around German football fixtures. “Fans don’t just want to watch football anymore, they want to experience it with the people they already know and trust,” said Rick Murray, chief executive of Workerbee. “Jamie has built an incredible community around the podcast, and thanks to our Bundesliga partnership, we can bring that audience closer to some seriously big games. This deal acts as another major step for
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