Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners

By Digiday Awards  •  April 22, 2025  • The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences. For instance, Business Insider is recognized in two categories: Best Interactive Video Experience, alongside partner Amazon Ads, and Best Use of YouTube. In 2024, Business Insider implemented a robust YouTube strategy to increase watch time, boost engagement and build a dedicated subscriber base. The publisher diversified its content by creating longer videos and meaningful marathons, and strategically scheduled them to optimize audience retention and grow watch hours. Business Insider also refined its packaging through YouTube’s A/B thumbnail testing feature and capitalized on Shorts to introduce new audiences to its content ecosystem and direct them to long-form videos. With 9.65 million subscribers and rising, Business Insider’s YouTube success demonstrates how thoughtful packaging, diversified formats and interactive features can drive sustained growth and viewer loyalty. YouTube itself is a winner in four categories: Best UGC Integration Strategy, Best Use
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