BuzzGuru Unveils Analytics & Competitive Intelligence for Influencer Campaigns on … – Tech Times

Mark B., Tech Times 24 September 2021, 10:09 pm Leading influencer marketing firm BuzzGuru is launching its analytics and competitive platform to help marketers working with influencers on YouTube, Twitch, and TikTok. The new platform will help influencer marketers rapidly scale their customer acquisition efforts by empowering them with the tools to search for perfectly aligned content creators. With a database of over 20 million influencers, marketers can easily analyze an influencer’s statistics and performance and devise a well-informed and effective advertising strategy.  Competitive intelligence tools help brands to have visibility into their competitor’s influencer marketing strategies on YouTube, TikTok, and Twitch. This includes advertising budgets, the number of organic and paid mentions, and the network of influencers they work with. (Photo : BuzzGuru) ALSO READ: Fluence Analytics Gains Support from Yokogawa Electric, Mitsubishi Chemical in New Founding Round Addressing a Gap in the Market “Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone,” explains BuzzGuru, CEO and Founder Pavel Beinia in a company statement. However, he adds that the creativity of the influencer marketing approach goes…
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