Can Andy and Jamie Murray make a tennis racket in an increasingly crowded YouTube space?

The most convincing display of tennis in the first episode of a new YouTube channel from two people with 10 Grand Slam titles between them comes from an 11-year-old, who appears for little more than a minute. And that’s the whole point. Three-time Grand Slam singles champion Andy Murray, and his brother, seven-time Grand Slam doubles champion Jamie, spend the opening episode of “The Set” trying to teach YouTube star KSI how to play tennis. Joshua Lotsu, a county player from Surrey, England, is KSI’s final obstacle on his one-day journey into being a pro. At Wimbledon, the Murrays ask KSI to try to return one of Lotsu’s serves. KSI has three shots. He returns none. The 33 year old, whose real name is Olajide Olatunji, takes the defeat well, which is for the best given that Lotsu is still at primary school. “The Set,” which released its first episode Friday, is the latest in a growing collection of channels created by leading tennis players seeking a creative outlet — and control of how they present their stories and selves to the world at large. Serena and Venus Williams are reuniting at Wimbledon Ava Wallace Some, like Daria Kasatkina and
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