Cannabis Brand Civilized Teams Up With Tumblr, Will Launch Network's First Cannabis Industry Blog

Cannabis lifestyle brand Civilized Worldwide Inc. is teaming up with Tumblr to design the network’s first cannabis industry blog, which is expected to launch in July. Civilized will be the cannabis content curator for the new site, Cannabis.Tumblr.com and will build out its content and community of contributors and partners to create a “culturally accurate, informative and entertaining cannabis experience for the Tumblr community.” Not A Moment Too Soon Tumblr’s ever-expanding audience accounts for 21% of CBD sales in the U.S. based on a 2020 analysis done by GWI Global. At the beginning of this year, the popular Gen Z-attractive social networking site had 327 million unique visitors across the world. “Just a few weeks ago we announced our re-launch with a focus on amplifying the voice of the cannabis, hemp and CBD communities,” said Terri MacDonald Riedle, CEO and co-founder of Civilized. “Now, our strategic partnership with Tumblr is an exciting extension of that promise. The Tumblr audience is a critical community for our industry, and we are thrilled to directly introduce their membership of millions to broader cannabis culture.” Terry City, vice president of brand partnerships at Tumblr, added that they are pleased to partner with Civilized and utilize their experience on this project while advancing their platform. “We are thrilled to have…
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