Canzano: Pac-12 Commissioner hire is one Google, Twitter and LinkedIn will love… but does it work?

The Pac-12 Conference’s best-kept secret was revealed on Thursday mid-morning when it was announced that George Kliavkoff is the new commissioner hire.Google had to love it.A search for “Kliavkoff” turned up that he is president of Entertainment and Sports at MGM Grand Resorts. He lives in Las Vegas. I presume this means the headquarters and network may one day move to The Strip. No problem there.Twitter had to love it, too.In the last week Kliavkoff’s account had been active promoting that Justin Bieber’s tour making a Las Vegas appearance in 2022 and Dave Chappelle’s upcoming shows in July at MGM Grand. Also, Kliavkoff tweeted that the Aces of Comedy are back at The Mirage. As the news of his hire leaked, Kliavkoff spent some time on Thursday morning following media accounts of those who cover the conference. No problem there, either.LinkedIn had to love the hire, too.A year here. Two years there. Kliavkoff worked at HULU and apparently made the platform a pile of money. He’s also spent time as an executive with MLB Advanced Media and was Chief Digital Officer for NBC Universal Cable and a Board Member at Comcast Ventures. He knows brand, promotion and entertainment. No problem…
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