CASE Construction launches national brand campaign via Rhythm – Mumbrella

CASE Constriction Equipment has launched a new national brand campaign developed by end-to-end creative production agency, Rhythm.‘Let’s make noise’ recognises that silence is the enemy of industry and that a noisy worksite is a lucrative worksite. The core message of the campaign is that CASE, like any good business partner, is there to help businesses keep making noise – the louder, the better.Other assets:30″: https://vimeo.com/737412562 15″: https://vimeo.com/737411871 10″: https://vimeo.com/737412696 6″: https://vimeo.com/737423408 Stef Langton, creative director at Rhythm, said, “It’s a rare pleasure to be able to work with a global brand like CASE. It became clear that this was a business dedicated to building its customers’ success. This insight gave us a great foundation upon which to build the creative.”The campaign is spearheaded by a 60-second film, with 30, 15, 10, and six-second cuts. The films were shot over four days in Perth Busselton, Gidgegannup, and Hazelmere, with production completed in-house at Rhythm’s Subiaco studio with Cue Sound.“It was a challenging shoot with multiple locations that had to look like active building sites that were more Australian than Western Australian. But, let’s be honest, a few days playing with giant toys and some really unique vehicle rigging solutions in huge…
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