Building Hotstar from ground up, Facebook's partnership with Jio – Ajit Mohan shares snippets of …
As former CEO of Hotstar, Ajit Mohan played a key role in the growth of the OTT platform. Presently, as Vice President and Managing Director Of Facebook India, he is ushering in a new vision for Facebook in India with strategic partnerships. Before Hotstar, Ajit spent five years in Southeast Asia, with Arthur D. Little, a management consulting firm, and also worked in McKinsey & Company largely for media clients out of New York. In this episode of Prime Venture Partners Podcasts, Ajit Mohan shares his journey of building Hotstar from scratch, the challenges of understanding Indian consumer behaviour around streaming and more, with Amit Somani, Managing Partner, Prime Venture Partners.Ajit also throws light on Facebook’s partnership with Jio.A new leap with HotstarIn the conversation, Ajit revealed all about building Hotstar way back in 2014 backed by a massively successful and then-largest media house in India, Star. “Star had become the largest media company in India, with a pan India presence, there was presence in television, movies, and sports. So in many ways, the idea of building a challenger product in Hotstar, which was focused on a product first and not content first,” he says.“While we benefited from the massive content portfolio of the Star network, we had to build distribution from scratch,” Ajit says, adding, “Most media companies around the world had not embraced technology, or streaming as a core part of their strategy. So, having the wisdom and the courage to create an entity that in many ways could challenge the traditional business - that was innovation.”Additionally, the culture they maintained inside the company helped Hotstar grow. Ajit says the Hotstar team saw an opportunity to reinvent television rather than merely creating another business vertical for Star.“It is now a cliched thought that content is king. But we crafted a…
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