Monday, September 21, 2026
Monday, September 21, 2026

Australian treasurer says talks with Facebook on new media law were 'protracted and difficult'

In this photo illustration, the logos Facebook and Google are seen on a smartphone in front of an Australian flag.Pavlo Gonchar | SOPA Images | LightRocket via Getty ImagesAustralian Treasurer Josh Frydenberg told CNBC negotiations with Facebook about the country's new media law were "pretty protracted and difficult" — but both sides finally managed to resolve their differences.The Australian parliament last week passed the law which requires companies such as Facebook and Google to pay media outlets and publishers to link their content on news feed or in search results.Before passage of the law, Facebook — in retaliation against the proposed bill — blocked Australian users from viewing and sharing news content on its platform. The Australian government criticized the move, which Facebook later reversed after both sides reached an agreement."Well, there were challenging negotiations," Frydenberg told CNBC's Will Koulouris on Wednesday."Obviously with Facebook, we were deeply disappointed by their actions to wipe Australian news off their site ...  » Read More

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'Facebook has a blind spot': why Spanish-language misinformation is flourishing

In the last year, Facebook adjusted some of the most fundamental rules about what gets posted on its platform, halting algorithmic recommendations of political groups, banning lies about vaccines and removing a number of high-profile figures for spreading misinformation and hate – including Donald Trump.But researchers say the social media platform is not enforcing those policies as effectively when it comes to misinformation in Spanish – a blind spot that may prove deadly as health lies spread through the most vulnerable populations during the global vaccine effort.“Prior to the election, Facebook was rolling out new enforcement actions and policy updates week after week,” said Carmen Scurato, a senior policy counsel at the civil rights group Free Press who studies Spanish-language misinformation. “But what we are observing is that those enforcement actions don’t seem to be replicated in Spanish.”“Although before the election we saw Facebook make an effort to take down some disinformation, we did not see that same effort on Spanish content,” echoed Jacobo Licona,  » Read More

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26 words at stake for internet platforms like Facebook and Twitter

Democrats and Republicans in Congress are taking aim at a controversial law that shields internet platforms including Facebook Inc. and Twitter Inc. from lawsuits over content posted by users. The measure -- just 26 words known as Section 230 -- now faces its biggest reckoning since it was included in the Communications Decency Act of 1996. Calls to revise it grew in the months before the November election and intensified after the deadly attack on Congress by then-President Donald Trump’s loyalists. Trump and his GOP allies claim Section 230 gives companies leeway to censor conservative speech, an assertion he repeated on Sunday at a right-wing gathering in Florida. Democrats accuse the same Internet platforms of failing to curb misinformation and hate speech, arguing that Trump’s posts on election fraud fueled the Jan. 6 Capitol insurrection. Even some on Wall Street are pointing fingers at the shield after market turbulence caused by a horde of retail investors using online chat forums targeted stocks like GameStop Corp. While industry lobbyists have urged a cautious approach,  » Read More

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'I'm really looking for signs': Facebook News grows as referral source for publishers

It’s been a long time since news publishers had reason to feel optimistic about a Facebook product. But the recent returns on Facebook News seem worth monitoring more closely.Over the past few months, Facebook has expanded the number of publishers that can distinguish between Facebook News referral traffic and newsfeed referral traffic. And a growing number is seeing evidence that Facebook News, which launched broadly in the U.S. as a program that compensates many participating publishers for their coverage, has traction with at least a pocket of the platform’s gargantuan user base. One publisher said its Facebook News referral traffic has been increasing for five consecutive months. A source at a second publisher said the share of referral traffic coming from Facebook News is 30% higher in 2021 than it was on Election Day. A third said Facebook News now accounts for 50% of its Facebook referral traffic. Many of these growth stats come from a small base — the first two sources said Facebook News still accounts for less than 10% of their Facebook referral traffic;  » Read More

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Facebook Architects Around Silent Data Corruption

Silent but deadly: there is nothing more destructive than data corruptions that cannot be caught by the various error capture tools in hardware and even in software, can be hard to spot before they have infected an entire application. This is especially devastating at Facebook scale but engineering teams at the social giant have discovered strategies to keep a local problem from going global. A single hardware-rooted error can cascade into a massive problem when multiplied at hyperscale and for Facebook, keeping this at bay takes a combination of hardware resiliency, production detection mechanisms, and a broader fault-tolerant software architecture. Facebook’s infrastructure team started an effort to understand the roots and fixes for silent data corruption in 2018 to understand how fleet-wide fixes might look—and what those might detection strategies could cost in terms of overhead. Engineers found that many of the cascading errors are the result of CPUs in production but not always due to the “soft errors” of radiation or synthetic fault injection. Rather, they find these can happen randomly on CPUs in repeatable ways.  » Read More

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TV Ad Spend Tanked In 2020; Facebook Signs Content Deals In Australia

by AdExchanger // Monday, March 1st, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, network TV, Spanish language programming, syndicated television and total national TV media were all down. Broadcast TV networks slipped 10% to $15.8 billion. But there was one bright spot in TV Land: Local TV seems to have come out ahead. Advertising in local TV was up 8.3%, hitting $16.25 billion, driven by record-high political ad spend. Based on Kantar’s estimations, 2020 political advertising on broadcast TV was $3.5 billion – a record amount. Still, TV stations suffered somewhat from the 2020 Tokyo Summer Olympics being postponed until this year to the pandemic. Elsewhere,  » Read More

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Facebook Just Admitted It Has Lost the Battle With Apple Over Privacy

Facebook hasn't been shy about expressing its concerns about the changes coming to iOS 14. Last summer, Apple first announced the changes, which include the requirement that apps include a privacy nutrition label to show users what data is collected and how its used, as well as what Apple calls App Tracking Transparency (ATT) which requires apps to request permission before tracking users. Apple delayed the implementation of the latter to give advertisers and developers time to adjust to the change. Now, however, it should arrive with the next update of iOS.In the meantime, Facebook has taken its fight public. The company released a pair of ads in three of the most widely-circulated newspapers in the country, accusing Apple of attacking small businesses and the open internet. Mark Zuckerberg also attacked Apple's motivations during the company's quarterly earnings report last month, and there are reports that he has been considering filing an antitrust lawsuit against the iPhone maker.Now,  » Read More

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The power of Facebook advertising continues to grow

It’s never been easier for businesses to reach people online. Platforms like Facebook have a vast reach that can help advertisers connect with new audiences. The social media giant has 2.74 billion monthly active users, nuanced targeting capabilities and a host of rich, multimedia storytelling options at its disposal.Still, many businesses undervalue — or even outright ignore — their Facebook pages. Social media management can be time-consuming and complicated, but it’s an essential component of marketing in 2021.   Dive deeper into the realm of Facebook for Business by reading the primer below.   Unmatched storytelling capabilities at your fingertipsFacebook posts can incorporate text and images seamlessly, making it easy to convey important information and eye-catching photos. Carousel Ads on Facebook combine two or more images with different headlines and call-to-action buttons, and are highly effective at driving post engagement and website traffic. An example of a Facebook's carousel ad format.  They’re a great way to tell the story of a brand or promote a new product launch.    » Read More

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