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Women make up 46pc of entry-level workers but only a quarter of C-suite roles across all sectors in Ireland. The manufacturing sector currently employs the least women. According to the latest Labour Market Pulse report by IDA Ireland, LinkedIn and Microsoft Ireland, companies should focus on skills-based hiring (rather than title-based) to open up roles to a more diverse range of candidates. The report looked at how women’s participation in the Irish workforce, a timely theme given the relatively recent releases by employers of their gender pay gap reports. Many of these reports showed that women are underrepresented in tech leadership roles. They are also less likely to hold highly-paid tech roles. The Labour Market Pulse report picks up on this issue of representation. It found that women’s representation in the manufacturing sector is the lowest, followed by the technology, information and media grouping. It was highest in hospitals and healthcare. However, there was still a disparity between the amount of entry-level women workers and those in leadership roles in that sector. Across all sectors, from professional services – where representation was the third lowest – to consumer services, women were better represented at entry-level than at leadership level. The

Hi, Abhishek. Welcome to the AiThority Interview Series. Please tell us about your current role at LinkedIn. I’m the VP of Product Management for LinkedIn Marketing Solutions, where I lead a team that builds products that help B2B marketers connect with buyers, reach new audiences, and unlock opportunities. As B2B marketers continue to face long purchase cycles, a shifting privacy landscape and continued economic uncertainty, our role in creating solutions to help them build their brands and reach decision makers in new ways has never been more important. Generative AI for content and image creation is taking the industry by storm. What are the unique business scenarios where generative AI can be truly effective in marketing and sales?  The number of touch-points and amount of data marketers can collect across the funnel are increasing. With only 5% of buyers in-market to make a purchase at any given time–and even fewer in an economic downturn–AI can help marketers identify and scale the right content for the right buyer at the right time along their buying journey, which can convert them to make a purchase faster. Generative AI can reduce the heavy work required for image creation and also help with customizing

LinkedIn, the popular professional networking platform, is exploring various avenues to provide monetization opportunities for content creators. With an increasing focus on creator-driven platforms, LinkedIn aims to tap into this trend and offer its own set of features to support and reward creators on its platform.In response to the growing demand for monetization options, LinkedIn is currently testing a range of features and tools. These tests are designed to provide creators with opportunities to generate income from their content and build sustainable careers on the platform. By offering monetization features, LinkedIn aims to attract and retain talented individuals who can contribute valuable content to the community.One of the key areas of focus for LinkedIn is the ability for creators to earn money through paid events. This feature would enable creators to host virtual events, such as workshops or presentations, and charge attendees for access. This presents a significant opportunity for professionals who possess specialized knowledge and skills to share their expertise with a wider audience while monetizing their efforts.Additionally, LinkedIn is exploring options to integrate brand partnerships into the platform. This would involve connecting creators with relevant brands interested in collaborating on sponsored content or campaigns. By facilitating these partnerships

Microsoft has launched a new AI training initiative through LinkedIn’s training platform. According to Microsoft, the initiative, part of its Skills for Jobs programme, will include free courses created by LinkedIn, providing learners “the first Professional Certificate on Generative AI in the online learning market.” The course will cover introductory AI concepts and ‘responsible AI frameworks.’ The framework, according to a blog post by Kate Behncken, Corporate Vice President, Microsoft Philanthropies, on LinkedIn, will include the first Professional Certificate on Generative AI in the online learning market; a new open global grant challenge in coordination with data.org to uncover new ways of training workers on generative AI; and greater access to free digital learning events and resources for everyone to improve their AI fluency.  “This Professional Certificate on Generative AI is currently available in English and will launch in Spanish, Portuguese, French, German, Simplified Chinese, and Japanese over the coming months on LinkedIn Learning,” the blog post added.Additionally, Microsoft Learn AI Skills Challenge, a free technical training challenge to learn essential AI skills with Microsoft products and services, will launch on July 17.

An article from As more companies emphasize skills-based hiring, job posts that reflect those priorities draw more candidates. Stock Photo via Getty Images This audio is auto-generated. Please let us know if you have feedback. Job posts on LinkedIn that include numerous relevant skills in the requirements section appear to attract more applicants and have higher conversion rates, according to a June 21 report based on recent LinkedIn data. Specifically, job posts that list skills are correlated with an 11% increase in view-to-apply rate, or the percentage of candidates who see a posting and then click to apply for the job. “What explains this improved conversion rate? One key reason could be that it makes it easier for candidates to picture themselves in your open role, even if they haven’t held that precise position before,” wrote LinkedIn co-authors Greg Lewis, a senior content marketing manager, and Jamila Smith-Dell, an insights analyst. “Including skills in your job description can make it easier for candidates, most of whom have listed skills on their LinkedIn profiles, to find opportunities that line up with their abilities,” he said. Skills-focused job listings also appear to help with internal mobility, or the share of job transitions

NEW YORK, June 28 (Reuters Breakingviews) - Most corporate acquisitions deteriorate over time, but Microsoft’s (MSFT.O) $26 billion deal for LinkedIn keeps getting better. Although the original vision of a universal and complete professional profile has yet to be realized, connecting business networking with Outlook and other workplace software is proving to be fruitful nevertheless. And in the emerging age of generative artificial intelligence, the verifiable identities of adult users, and their musings, will only amplify the value.There were good reasons to be skeptical about the transaction at the time. Buying LinkedIn was a bold step for Satya Nadella, who became the software goliath’s third chief executive in early 2014. Under his predecessor, Steve Ballmer, the company’s track record in M&A was terrible, including value-destructive acquisitions of Finnish cellphone maker Nokia and advertising agency aQuantive. Paying a 50% premium for LinkedIn and its 430 million users made it one of the technology industry’s largest deals ever and by far Microsoft’s biggest. The record will stand unless regulators reverse their opposition to last year’s $69 billion agreed takeover of video-game developer Activision Blizzard (ATVI.O) or courts back it.The war over the “Call of Duty” maker is just one of many things

It is possible for you to send a direct message to a single member or numerous members all at once if you share your LinkedIn profile with your first-level connections. What are the positive aspects of doing so? This function will automatically insert the URL of your profile into a message. This makes it simple for you to expand your network, and you can even arrange for others to share your profile in order to facilitate a connection to a potential professional or financial opportunity. You will learn how to share your LinkedIn profile by reading the following article. So let’s get started: Read Also: How to Get LinkedIn Premium for Free How to Share Your LinkedIn Profile On Desktop PC: 1. To log in to LinkedIn, navigate to https://www.linkedin.com/ and enter your username and password. 2. In the menu bar that spans the top of your screen, select the Me icon to reveal a thumbnail representation of your profile picture. 3. Navigate to your profile page by clicking the View Profile button. 4. In your introduction card, which is the top box on your profile page and displays your name and some condensed information about your current employment and

When you get to a certain age, your dating pool turns into a dating swamp. ~ Anonymous … It had been a few years since I’d last used LinkedIn — maybe in 2016 or 2017. Can’t recall the exact year, but it was a while ago. Then, after leaving corporate life behind in late December 2019, L.I. was even further from my mind. I figured ‘what’s the point of re-activating my account if I’m not interested in using the site?’ Fast forward to October 2021. Knowing I’d be leaving the U.S. to return to my ancestral land of Borikén, I started to re-evaluate what platforms would be of potential use for business connections. Since I had already started taking my writing seriously, I knew I needed to avail myself of as many tools as possible. Re-enter LinkedIn. It was slow going at first — I needed to update my profile, add past experience, and make new connections, in short… get reacclimated with the site. One of the things I noticed was that sometimes random folks wanted to connect. By ‘random’ I mean we had zero previous employers or academic affiliations in common. No biggie. If they were from the same

Struggling to figure out what to post or LinkedIn or sick and tired of cringeworthy LinkedIn updates from “hustlers” and “entrepreneurs”? The good news is that you can now use a tool similar to ChatGPT on LinkedIn, as the social media platform just deployed a generative AI designed to help create content. The bad news is that LinkedIn was already full of content that sounded like cheap AI, and now it’s going to get even worse. As SocialMediaToday put it: “This is my key concern with LinkedIn’s generative AI post prompts, that it’s going to enable people to create a misrepresentation of who they are, and what they know, by making it incredibly easy to just fake it, post, and move.” So, how does the LinkedIn generative AI work?  From a GizmoChina report: “To utilize this feature, users need to provide a minimum of 30 words outlining the key message they wish to convey in their post. Leveraging user input, the generative AI generates drafts that can be reviewed, edited, or directly published. Keren Baruch stated that the feature is currently in the testing phase and will eventually be accessible to all users.” Useful or annoying? Share your thoughts in

Influencing has gone corporate. Here to make sense of it all, Emily Lowes of content agency Earnest insists the channel is here to stay – and no industry needs it more than B2B.Picture this: It’s 2010. You unlock your iPhone 4 and load up YouTube, where you’re greeted by the semi-famous faces of Zoella, PewDiePie and Jenna Marbles. Former nobodies who’ve made a name for themselves by simply talking about things they like to a camera. A lot of millennials share a similar (although ultimately less lucrative) experience. A generation of former wannabe child stars, they were no stranger to hitting record and even less shy of the ‘Upload’ button. After all, those iconic Vines had to come from somewhere. In 2023, the average influencer has progressed slightly, with many forging careers by not only posting online but also promoting goods and services. With Twitter teetering on the brink of its demise, we thought it would be a good idea to take a look at how brands can capitalize on LinkedIn’s recent surge in popularity. The corporate-fication of the influencer?YouTubers walked so LinkedIn influencers could run. We’ve come a long way since the dark ages of the internet, and influencing