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Valuable content helps business, even if algorithm is a mysteryPhoto by Souvik Banerjee on UnsplashLinkedIn has its strong points in the business world and evokes strong emotions among marketers. They tend to fall into two opposing camps: love or hate.Chaim Shapiro lives in both worlds at the same time.“LinkedIn is the best professional networking site, but the algorithm drives me insane,” he said. “It is impossible to know why LinkedIn favors some posts over others.“I also can not stand when people on LinkedIn ‘pitch slap’ — send a connection request followed by an immediate sales pitch,” Shapiro said.His obvious frustration is made doubly so because he is a true LinkedIn aficionado.“I’ll help you maximize LinkedIn,” Shapiro is proud to say. An author, public speaker, career coach and high-education professional, he also specializes in careers, LinkedIn tips and LinkedIn profiles.Clearly, Shapiro wants to be a fan, but LinkedIn, its algorithm and communities refuse to make it easy.Marketers Ivana Taylor and Iva Ignjatovic are similarly torn, although perhaps not as emotionally.Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.With Shapiro, they talked about the pros and cons of using LinkedIn…

The third edition of Linkedin Local Lagos held recently at the Oriental hotel, Lagos with Nigeria’s  most sought-out professionals from divers industries, in attendance. In attendance were the C-suite executives, HR leaders and Tech founders of startups. At the panel discussion, C-suite execs shared  various nuggets that young professionals need to take note of, to advance in their career. Issues  such as the ‘Japa’ syndrome were discussed, and how HR leaders are managing a workplace with high staff turnover. In addition, tech founders shed light on how they became entrepreneurs, the problems being solved and the employment opportunities they are providing. C-suite Executives The panel discussion was themed, Our Career journeys: From entry level to  C-Suite,  was anchored by Gbenga Adigun, Founder & CEO of Reba Perfecta. The panel had in attendance C-Suite execs such as: Olufunke Isichie, Head of Established Markets, Stanbic IBTC, Elile Olutimayin, MD/ CEO Cardinal Stone Securities, Otome Afiegbe, Commercial Manager, Niger Delta Exploration and Production Plc, Obinna Ukachukwu, Divisional Head, Business Growth & Transaction Banking, Sterling Bank and Similola Fafowora, CFO, East & West Africa. News continues after this ad A keynote address was given by Ibiyemi Mezu, Executive Director, Business Development & Support Services, Stanbic…

Production company follows Netflix, Dropbox and LinkedIn by giving staff UNLIMITED annual leaveProduction company EatSleep Media is offering its employees unlimited leave The firm, based in Cardiff, Wales, will 'reward' staff by 'treating them like adults' 'Keeping track of who worked when and what we owe them can be confusing'It follows the footsteps of media companies like LinkedIn, Netflix and DropboxBy Stewart Carr For Mailonline Published: 05:27 EDT, 24 August 2022 | Updated: 05:45 EDT, 24 August 2022 A Welsh production firm whose staff often work round-the-clock to hit tough deadlines has offered them unlimited annual leave as a way of rewarding their hard work and 'treat them like adults'.Cardiff-based EatSleep Media is following in the footsteps of online giants LinkedIn, Netflix, and Dropbox - all of whom offer staff 'unlimited vacation'.The concept - a radical one in the US, where holiday entitlement is typically less generous than the UK - allows employees no set number of holiday days per year meaning they can take as much, or as little, holiday as they like.Netflix, ranked by Forbes as one of the best employers in the world, was among the first to offer unlimited holiday to its staff as a new policy in…

If you had told Ryan Caldbeck, in his first-ever job, that he would one day be crying to a room full of his employees, he might have simply told you — with the bluster characteristic of any corporate striver — that you were wrong.But somewhere in between tumultuous markets and shifting national conversations on mental health, Mr. Caldbeck’s perspective changed. In 2016, he laid off roughly 15 percent of his 45-person team at the financial technology company CircleUp, and broke down in tears. Now, he said, he shares his feelings with colleagues more openly. He also sometimes wrestles to find the line between buttoned-up executive reticence and oversharing.“There was a time when I went into work, and in a meeting we were going around the room saying how was your weekend, and I said, ‘Oh, I got in a difficult fight with my wife,’” said Mr. Caldbeck, 43, who was previously CircleUp’s chief executive. “Everyone’s mouth dropped. I realized I went too far. That wasn’t appropriate. That’s not how to show vulnerability at work.”Chief executives have long studied how to deliver good news and bad news. They’ve trained themselves to pitch big ideas and shoot down middling ones. Now they…

Want to improve your LinkedIn ad results? Wondering what type of audience targeting is working for your competitors? In this article, you’ll learn how to use your competitors’ audience targeting so your LinkedIn ads reach more of the right decision makers. How to Research Competitor Audiences on LinkedIn To learn more about your competitors’ audiences, plan to review their ads and their organic content. That way, you can see how your competitors position their offers and how their followers engage, giving you a wide range of ideas for targeting their audiences. #1: How to Research Competitors’ Organic Content on LinkedIn Start by making a list of your competitors and searching for their company pages on LinkedIn. Once you follow their pages, you’ll start to see their content in your feed. But it’s also helpful to check them regularly. Go to their company pages and navigate to the Posts tab. Then sort by Recent and scroll through the content they’ve posted in the past week. To understand what kind of audience they’re appealing to, take note of the brand messaging, product positioning, and hashtag usage in their posts. Pay attention to the types of comments their posts receive. Who are the most frequent…

Recently, the Viral Post generator has been quite popular among people. This well-known program may generate inspirational advice posts for your LinkedIn account that will boost your influencer ranking from “cringe level 0-100.” With the help of Viral Post Generator, the function focuses on providing your LinkedIn articles with the best possible content. Not just to get through the Monday blahs, social media is a terrific resource for anyone looking for inspirational stories. The platform for job searching and professional networking has been the home of many incredible tales, including the one about the company hiring a candidate whose income was higher than promised and the one about employees tweeting about getting easy leave. Are you tired of reading the sugar-filled, motivational remarks on LinkedIn? If you found these tales interesting and worthwhile, you may create something of your own. How? Viral Post Generator enables the feature that concentrates on delivering the best content for your posts with AI support. However, by using this strategy, you might stand out as a LinkedIn influencer. It’s intriguing that users may even choose their humiliation level for posts from 0-100! In addition, it offers advanced settings under “extra options.” Everyone who appreciates having…

Metrobank ranked by LinkedIn as PH top banking employer for 2022 Metropolitan Bank & Trust Co. (Metrobank) was named by LinkedIn this year as the best bank for job seekers aiming to enter the banking and finance industry. The Bank secured the fourth spot among all Philippine employers in LinkedIn’s recently released 2022 Top Companies List for the Philippines where the online professional network ranked 15 local companies. It also bested all other domestic banks as the best banking employer in the country. LinkedIn said these companies offer stability amid a constantly changing work environment and they not only attract employees, but strive to retain them. The past two years have been tough for companies, especially in terms of human resource operations. The pandemic has compelled employers to drastically overhaul their systems and procedures, as well as initiate measures to maintain staff productivity and morale. Against this backdrop, Metrobank made it a priority to ensure that all its over 14,000-strong employees are being cared for and equipped with tools to help in their productivity. “During the pandemic, Metrobank developed employee wellness programs, from work-from-home policies to employee training. The company offers programs to support its employees’ emotional and mental well-being,”…

Head of LinkedIn MENA, Ali Matar, joins innovative software platform EducatlyEducatly platform helps students study abroad at leading international universities.Dubai-based tech startup will help UAE universities attract international students from more than 90 countries., /PRNewswire/ -- Dubai-based tech start-up Educatly has appointed Ali Matar, Head of LinkedIn MENA and EMEA growth markets, to its Board of Advisors.Founded in 2020, Educatly has launched a digital software platform that helps students study at international universities abroad, as well as helping universities recruit transnational students from over 90 countries.The United Arab Emirates has recently introduced strategies that aim to position the country as a technical hub of excellence. With innovative new initiatives such as the National Program for Coders, One Million Arab Coders, and the introduction of Golden Visas for gifted students and tech entrepreneurs, Dubai is rapidly expanding towards becoming a hub for start ups and tech companies.Educatly Founder & CEO Mohmmed El Sonbaty said: "We are thrilled to welcome Ali Matar to our Board of Advisors. As Educatly enters its expansion and growth phase, having the leadership and experience of such an accomplished professional will help our organisation towards our goal of building the world's premier higher education network.Our vision is…

Approximately six months after LinkedIn's acquisition of Oribi and its announcement regarding the opening of an Israeli development center, several developments have occurred that could harm the rapid progress that has characterized LinkedIn in recent years.In February, LinkedIn announced that it would purchase Oribi for approximately $90 million and establish a research and development center in Tel Aviv. There was good reason to think that the development center would be completed at record speed and that Oribi would double or even triple the number of its employees. Unfortunately, that did not happen.Since that time, Israeli and high-tech companies around the world, including major corporations such as Google and Microsoft, have instituted hiring freezes and have even laid off workers. Oribi, the latest LinkedIn acquisition, has reduced its workforce by a third. The managers of LinkedIn and other giant companies are now facing an additional challenge. Employees are looking for work opportunities that do not have the constant threat of redundancy. LinkedIn also knows that had the timing of the Oribi acquisition been smoother,  there would have been fewer queries regarding the continuation of the development center project.The LinkedIn DilemmaThe current situation raises a new dilemma. Since Oribi's workforce has been reduced…

THE PGA Tour might consider giving up its nonprofit status to put itself in a better financial position to battle the big-money Saudi-backed LIV Invitational Series, a move supported by Tiger Woods and Rory McIlroy, according to a report in the Fire Pit Collective. The subject was one of the main talking points at a meeting of the PGA Tour’s top players called and hosted by Mr. Woods on Tuesday to discuss the LIV threat and a plan of action. Part of the that plan was having the PGA Tour renounce its non-profit status which would result in the Tour paying taxes but giving it much more freedom in how it conducts business, including bringing in private investors and equity firms. According to the Fire Pit Collective, a golf news site, both Mr. Woods and Mr. McIlroy expressed their support for such a move. At the meeting held in Delaware, where the Wilmington Country Club is hosting the BMW Championship, the players also discussed plans for an 18 tournament series that would feature 60 of the top players playing for $20 million purses. The PGA Tour has already beefed up purses at many events in response to the LIV Series…