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Most B2B marketers know at least a little bit about how to use LinkedIn for lead generation, but there are some insider secrets to making this platform one of the best and most cost-efficient ways to find B2B leads that are primed for conversion. Here are three of those secrets.Pitch Solutions, Not ProductsLinkedIn is not the place to sell your products, even if that’s ultimately what you aim to do. What LinkedIn is about is building B2B relationships, so you want to nurture potential customers from their first step in the buyer’s journey. This means you need to show them your solutions instead of your products. Now, you might think they are one and the same, but there is some nuance to how you go about approaching contacts on LinkedIn.LinkedIn prospects don’t want to be pitched products. They want to find solutions to their pain points so by demonstrating how your product or service solves a problem they have, you’re much further along in converting a lead than you would be if you just said, “Here’s my product. Buy it.” Essentially, this boils down to helping your prospect instead of selling them on something.Name Your Audience in Your AdsWhen using…

The past few years of Covid isolation has resulted in a tsunami of mental health-related problems among the public and professionals. ith this in mind, Belfast-based Linkedln trainer, Rodney Doherty, organised a dual-purpose event, business networking and fundraising in aid of AWARE. AWARE is the depression charity for Northern Ireland. It is the only charity which works exclusively with those with depression and bipolar disorder. The family-run Ballymac Hotel was the stunning setting for this professional, yet informal gathering. What is a Linkedln Local Event? It is an opportunity to get to know the people behind their LinkedIn profiles. Business people understand the value of face-to-face meetings and developing real relationships. It is the personality of the person that you get to meet first and foremost, not just their photo, tagline or background. Building upon the natural need to seek partnerships, collaborations and kinship the theme of this Linkedln Local meeting was mental health. Mental Health Awareness Week runs from May 9 to 15. The theme this year is loneliness. Raising awareness of loneliness, depression, bipolar disorder and the practical steps we can take to address this was the thread that held the speakers' talks together. Lisa Abell-Farrelly introduced the…

by Jason Parker — May 23, 2022 Editor’s Note: The WRAL TechWire “Future of Work” series, supported by commercial real estate firm JLL and other partners, concludes this week, with a look ahead to the future of work and the future of the Triangle.  So far, the Future of Work series took an in-depth look at the demand for land, which can now be described as “insatiable,” while developers look to shore up their land positions.  That’s especially the case in the industrial sector, the topic of the special report and in-depth Q&A, and, increasingly, the life science and biopharmaceutical sector, which the series investigated last week.  Join a WRAL TechWire LinkedIn Live discussion on Tuesday, May 24 at 11 a.m. with Brett Cox, research manager at JLL, to discuss the latest trends and the future of commercial real estate in the Triangle.   +++ RALEIGH – The future of work relies on talent, as does the Triangle’s regional economy.  That’s among the main themes of the WRAL TechWire special reporting project, Future of Work, which concludes this week. While employee preferences may have changed, in part due to the onset of the global pandemic and a changing labor market, one thing…

Live updates: follow the latest news on Russia-UkraineA veteran Russian diplomat at the UN has quit in protest at the invasion of in Ukraine, with an outspoken letter criticising the “aggressive war unleashed” by President Vladimir Putin.Boris Bondarev told diplomatic colleagues: “Never have I been so ashamed of my country.”The counsellor at Moscow's mission to the UN in Geneva wrote in a letter to around 40 colleagues that he was leaving after 20 years in the diplomatic service, decrying Russia's invasion of its Western neighbour. He also published the letter on his LinkedIn profile, beginning “Enough is enough” and signing off with the line: “Jobs offers are welcome.”The resignation amounts to a rare — if not unprecedented — public admission of disgruntlement about Russia’s war in Ukraine among the Russian diplomatic corps.Mr Putin’s government has sought to crack down on dissent over the invasion and sought to quell narratives that contradict the government line about how the “special military operation” — as it’s officially known in Russia — is proceeding.In the letter, he condemned “the aggressive war unleashed by Putin against Ukraine and in fact against the entire western world”.This, he said, was “not only a crime against the Ukrainian…

May 21, 2022 - 06:10 PM Schedule Roster Diamondbackers +0 Pregame broadcasts of LSU Softball games begin 15 minutes prior to first pitch. Listen free here on LSUsports.net/live, in the LSU Sports Mobile Apps, or on affiliates of the LSU Sports Radio Network. Schedule Roster Tickets Diamondbackers Live Stats Social Feed Tweets by LSUsoftball Related Stories Five from LSU Softball Earn Degrees May 21, 2022 Five from LSU Softball Earn Degrees Gallery: Softball vs San Diego St. May 21, 2022 Gallery: Softball vs San Diego St. Softball Falls to San Diego State, 10-5 May 20, 2022 Softball Falls to San Diego State, 10-5

How you start your mornings sets the pace and tone for the rest of the day. According to mindfulness and breathwork coach, Zee Clarke, having a morning routine is essential to cultivating self-discipline and staying grounded.Clarke says that before having an intentional morning routine, the first thing she did every morning was grab her phone. Turning off her alarm clock spiraled into checking emails and notifications, scrolling through social media, and "snoozing" her responsibilities.Clarke recalls a moment when her morning dose of social media took a terrible turn and destroyed her entire day."One time, when footage from police brutality would saturate the news, I got a news notification. I clicked on it and then suddenly I watched 16-year-old Ma'Khia Bryant get shot and killed by the police, on my phone, in my bed," she tells CNBC Make It. "That's the first thing that I saw waking up in the morning, which ruined my day."Though being strict about her morning routine has been a "journey," Clarke says making key adjustments to her habits has made her more mindful and productive throughout the day.Here are 4 important things Clarke says she does every morning:Daily check-insAccording to Clarke, taking time to acknowledge how…

The key objective of this report is to study the current status of the Global OTT Market, financial structure, value chain functioning, and measure economic returns the market players would get along the value chain. The report identifies the key constraints in the global OTT market, existing as well as forthcoming opportunities, market expansion opportunities for the market players. The report analyses the global OTT market with SWOT analysis of OTT market key players. The internal and external factors such as strengths and weaknesses that would be beneficial to the market players and weaknesses and threats that would be disadvantageous to the market players are studied through the SWOT analysis. Key Players in the OTT market: Facebook Twitter LinkedIn Netflix Google Skype (Microsoft Corporation) Amazon YouTube (Google) Wechat Apple Rakuten iQIYI Tencent Video Hulu, LLC Oksusu (SK Broadband) Olleh TV (KT) Second TV (LGU+) Request a sample report : https://www.orbisresearch.com/contacts/request-sample/6469811?utm_source=R0YLP10DAI22 The report studies the local and global value chain of the OTT market and identifies opportunities that could increase profitability of market players in the value chain. The report describes the financial structure of the OTT market and functioning of the value chain. The report measures the economic returns the…

Over 6 million people have fled Ukraine since the Russian invasion began, according to the UNHCR. Ukrainians who escaped the war hope to rebuild their lives and find work to support their family and country. Insider spoke with four Ukrainians looking for work in their new host country. Loading Something is loading. On February 24, medical school student Veronika Pochapska woke up to a call from her mother. War had started.Soon, Pochapska and her family left the inner parts of Kyiv for the capital's outskirts, staying at a friend's home. But as the situation worsened, Pochapska's mother urged her to leave Ukraine.Pochapska and her friends were ushered onto a packed evacuation train, only to jump off at the last minute before it departed."I was afraid to leave my parents," Pochapska told Insider in a message. "I honestly thought I might never see them again." "Our mothers were so upset, they cried and scolded us for not leaving," she added. "They were sure we had to save ourselves. We are Ukrainians and we must not let our nation be killed completely. We must leave so that we can come back and rebuild the state."Pochapska and her friend boarded the next train,…

Columns has moved to its summer publication schedule. Columns will be published on June 13 and 27 and July 11 and 25. Weekly publication will resume in Aug. 8. Email columns@uga.edu with any questions.

By Vicky Rhodes, Vancouver Published: May 20, 2022, 6:00am Two of our county council members are so worried about their political careers that they blatantly and persistently refuse to vote for the redistricting map desired by their constituents. With our desired plan, they would both be in the same district and have to compete against each other in the next election. Too bad. If they are that concerned, one of them could simply move to a different district; that would solve the problem and we could have the redistricting map that we want. Don’t you think that it is time to start recall petitions for Karen Bowerman and Gary Medvigy? They have ignored us long enough.