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LinkedIn has shared a new case study, which looks at how Johnson & Johnson used LinkedIn ads to help maximize COVID-19 vaccine take-up, and why they chose LinkedIn to reach key decision-makers and professionals. The study is the latest example from LinkedIn as to how brands are making best use of its ad tools, and with the platform seeing record levels of engagement, and continuing to add more users (now up to 740m members), the case for LinkedIn, particularly as business activity begins to ramp up, is strengthening every day. As explained by LinkedIn: "Johnson & Johnson decided to leverage LinkedIn Live to help promote its “Road to a Vaccine” documentary campaign, as the platform’s trusted environment and professional targeting capabilities helped them reach its desired audience. Further, a unique combination of Sponsored Content and Message Ads directed at the global healthcare industry also created awareness and drove viewership throughout the series." There are some interesting notes here, and pointers that could get you thinking about how you might also be able to utilize LinkedIn's various promotional tools to boost your messaging with just the right people. Check out the infographic below. Follow Andrew Hutchinson on Twitter

RALEIGH, N.C. (WTVD) -- For years, many employees wanted to work remotely, but their bosses were skeptical.Now it appears the bosses are also boarding the work-from-home train.Employment website LinkedIn reported that job postings seeking remote workers have more than quadrupled compared to this time last year.A LinkedIn chart shows that in some industries the postings for remote work have increased more than 10 times the number of posts from this time last year."It's indicative of what we're seeing in the midst of the pandemic and post-pandemic," said Molly Galloway a human resources consultant with the nonprofit organization Catapult.She said the whopping 457% increase in remote job postings over last year reported by LinkedIn doesn't surprise her.Companies are realizing that allowing some employees to work remotely is seen by some job candidates as a benefit, she said.Of those responding to an ABC11 Facebook poll Thursday, 75% said they prefer working from home to being in the office.So they see it as a big benefit."We didn't claim it as much as a benefit in the past," Galloway said, "And now both an employer is interested in offering it as well as employees are asking for it and almost expecting it."But it's a…

Hottest sectors: Retail, health care, transportation and logistics. GREATER MORGANTOWN AREA, WEST VIRGINIA

Vancouver, BC, June 09, 2021 (GLOBE NEWSWIRE) -- Associa British Columbia announces an upcoming educational webinar, “CONDO 101 – How do I become the best council member I can be?” to be held on June 15, 2021, from 6:00 p.m. to 8:00 p.m. PT.The virtual educational event is being offered at no charge to council members looking to learn best practices for their position. The course will provide information on duties, obligations, and procedures that all strata members or potential council members should understand. Discussion topics include legal elements of stratas, discerning various responsibilities of stratas, administration, finance, insurance, and procedures of strata meetings. Led by Alex Change of Lesperance Mendes Lawyers, the webinar will also cover the roles of developers, lawyers, warranty companies, engineers, and trades and management companies.An additional viewing of this webinar with a Chinese translation will be provided on June 17, 2021, from 6:00 p.m. to 8:00 p.m. PT.“Associa British Columbia takes pride in our dedication to serving valued clients and potential council members with educational opportunities and access to effective training that provide them with the skills to best lead their communities,” stated Adam Lord, Associa British Columbia president. “Trainings, like this webinar, are an…

With this renewed optimism, businesses have dramatically improved their circumstances. They went ... from being closed down and worried about the future to now having concerns over how to find enough workers to satiate the demand of customers. getty LinkedIn is the go-to social media platform to network and find a job. There’s no better way to gain valuable insights into how the job market is performing than to speak with Jennifer Shappley, the vice president of Global Talent Acquisition at LinkedIn. In a wide-ranging interview, Shappley shared the trends that she is seeing in hiring.  The talent acquisition executive said that there’s been a rebound in hiring, and the job market is strong. She points to the positive results from studying the activities on the site. Due to the sheer size and scope of the platform, which boasts over 176 million U.S. workers with LinkedIn profiles and nearly 100,000 companies that use the site to recruit talent, it offers a unique insight and data about the job market.   According to the most recent June 2021 Workforce Report, there is a lot to be excited about. We spent the last year sheltering in our jobs, while over 80 million…

working together getty LinkedIn pages aren’t a great standalone marketing tool, but that doesn’t mean they don’t have potential to make an impact. They may not be a lead generation tool, but are a great way to support your employees, encourage them, and help increase their success on LinkedIn. Corporate pages don’t typically garner high engagement rates, or gaudy numbers of followers, but that’s only because of the way most users interact with LinkedIn. They typically are following 10x more people than companies. I always joke that nobody wakes up in the morning and wonder first thing what a specific corporation has shared on LinkedIn. Social media is about people, hence the word “social.” Once you change your mindset and accept that LinkedIn corporate pages will never be a good tool for lead generation, you can instead generate positive awareness for your business. Here are three great ways to do it: Accolades Surprisingly, accolades perform extremely well on LinkedIn and generate some of the highest engagement numbers. When an individuals wins an award, most are uncomfortable sharing about it. Optimistically, it looks gracious; worst case, it looks narcissistic. The alternative is that the company page shares it out and tags…

LinkedIn has seen a steady increase in content engagement over the past few years, and with that, it's also sought to lean into evolving user behaviors by adding new options like improved Lead Gen ads and content analytics, designed to provide more insight into key trends and shifts, and help marketers make the most of their on-platform efforts. And those tools can have a big impact, as reflected in this case study, which LinkedIn has outlined in a new infographic. As explained by LinkedIn:  "Thoughtworks launched Perspectives, a digital publication designed to deliver practical, actionable advice to senior executives. In order to build its readership and subscriber base, the company needed to find a way to stand out in an already cluttered content landscape." The case study provides some interesting insights into how you can use LinkedIn's various tools to promote your content, and boost awareness in the app. And while this example has been hand-picked by LinkedIn, the points are still worth noting, and considering in your own approach. Check out the infographic below.  Follow Andrew Hutchinson on Twitter

Recently-cut Pats FB uses LinkedIn to announce NFL retirement originally appeared on NBC Sports BostonDanny Vitale is ready to join the rank and file following his release from the New England Patriots.The veteran fullback, who was cut by the Patriots on May 27, announced his NFL retirement over the weekend using a unique platform: LinkedIn.Here's what Vitale posted on the professional networking site Saturday while updating his profile to include the #OpenToWork hashtag:"I feel like my body is just ready to move on," Vitale wrote. "I’m looking for a new role and would appreciate your support."Vitale was an economics major at Northwestern and states in his profile that he's seeking roles in private equity or hedge fund management, so it sounds like he's fully ready to trade in his pads for a suit.Curran: The Pats passed on Julio Jones, and that's OKVitale signed a one-year contract with the Patriots in March 2020 but never appeared in a game for New England after opting out of the 2020 season. The 27-year-old played for six teams over five NFL seasons, appearing in a total of 44 games with the Cleveland Browns (2016 and 2017) and Green Bay Packers (2018 and 2019).The former fullback…

A Texas lawyer was accused of telling an Asian man that the Wuhan Institute might be open after sharing his story of being fired from Tesla last week. Charlie Liu wrote that he quit his job earlier this year because of an offer in Tesla, but the company told him “I don’t need that position anymore” because the start was delayed. “I’ve never failed a background check, and I’ve never taken any action to withdraw such an offer,” the post said. “Because I’m still quitting my previous company. , I’m back in job hunting. “ He sought advice, and many of the more than 3,000 comments seemed to indicate him a career opportunity. In response, Karan Joshi wrote: Racist comments were shared by Nicole Hu on Tik Tok. Charlie Liu joined LinkedIn to share his experience working at Tesla He quit his previous job and joined Tesla, but a few days before joining the company, the company told him he no longer needed his job. Liu wrote that he was looking for another job and asked for advice. However, comments from Texas personal injury lawyer Karan Joshi got a lot of attention. In a comment that was subsequently deleted, San…

A Texas attorney has come under fire for telling an Asian man there may be an opening at the Wuhan laboratory after he shared his story of being laid-off from Tesla last week. Charlie Liu wrote that he left his job for an offer at Tesla earlier this year, but after a delayed start, the company told him 'the position was no longer needed.''I did not fail my background check, nor did I ever act in any manner that would cause a company to rescind their offer like this,' the post said. 'Yet here I am back on my job search because I have already left my previous company.'He asked for any advice, and many of the more than 3,000 comments seemed to point him to career opportunities. In response, Karan Joshi wrote: 'Hey charlie, the Wuhan lab may have an opening, good luck.' The racist comment was shared by Nicole Hu on Tik Tok Charlie Liu took to LinkedIn to share his experience with working for Tesla He said that he quit his old job to join Tesla, but a few days before his start date the company told him his position was no longer needed Liu wrote that he is…