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Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. LinkedIn Stories is the latest update by the professional social network, that allows you to post photos and videos to your users - keeping people connected as they work from home Words by Emma Mason This year working from home has become the norm, with most of us spending more time on Zoom than we have in the office. With feelings of isolation and career confidence dwindling amongst many, LinkedIn Stories couldn’t have arrived at a better time. LinkedIn Stories is a brand new update that allows users of the professional networking site to post and share videos or photo clips of up to 20 seconds long, for a 24 hour period. Much like other much-loved social media platforms such as Instagram, you can also add texts, stickers and music to each photo or clip. Pete Davies, LinkedIn’s Senior Director of Product Management, spoke recently of LinkedIn Stories offering ‘a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.’ Getty Images With the prospect of working remotely becoming more likely – even after the pandemic ends, LinkedIn Stories could pave a new way in which careers can be advanced, whilst still providing the workplace camaraderie that we never thought we’d be craving. This resource is particularly beneficial for women, many of whom have been working in the hardest hit professions (such as hospitality and retail). With job prospects becoming more precarious, LinkedIn Stories offers an innovative way in which new business goals can be developed from the comfort of our own homes. Whether you’re an employer, an employee, or looking for a…

For most salespeople, it’s difficult to imagine life without LinkedIn. Networking, sending Inmails and sharing content to attract buyers have become as integral to the modern sales process as email and cold calling. Yet it wasn’t that long ago that selling on LinkedIn was met with skepticism. Ralf VonSosen still remembers the curious glances he received for running a LinkedIn booth at a London Salesforce conference just eight years ago. At the time, VonSosen was working as the head of marketing for LinkedIn’s new Sales Solution team. Social selling had yet to fully catch on in sales, and LinkedIn had positioned itself as a place for resumes — not sales pitches.“People would come up to me and they’re like, ‘Why are you here? Are you recruiting salespeople?’ That was the mindset,” VonSosen said. In fact, VonSosen was there to introduce the idea that LinkedIn could be more than a recruitment tool; it could be used to create relationships with buyers. But doing that required a fundamental shift in how sales reps engaged with the platform. They needed to present themselves as resources to buyers, not as candidates for employers.“It was all about, How do you make your LinkedIn profile help the customer?’” said VonSosen, who now works as the CMO and SVP of sales at Rever.  The approach was grounded in social sales methodology, a framework that helped to inform LinkedIn Sales Navigator and change how salespeople engaged with the social media websiteMore on SalesAll Sales Reps Should Master Social Selling. Here’s How.Image: ShutterstockThe First Step Was Incentivizing the Right BehaviorsBefore LinkedIn set out to build a sales tool, it needed to determine what sales activity should look like on its platform.When LinkedIn launched, it didn’t take long for salespeople to take advantage of the platform. Sales reps and recruiters were its two most…

Staff | November 5, 2020 As the coronavirus pandemic drags on, LinkedIn Corp. and its parent company Microsoft Corp. are removing the asterisk around what the 21st century workplace will look like post-pandemic. Microsoft has introduced guidance for employees on its new flexible working policy in preparation for the future of work after the current crisis is over. The new policy will also apply to LinkedIn staff, with the company recently announcing its employees will continue to work remotely until at least July 2021. Read: Twitter to allow employees to work from home ‘forever’ “We have provided guidance to employees to make informed decisions around scenarios that could include changes to their work site, work location and/or work hours once offices are open without any COVID-19 restrictions,” said Kathleen Hogan, the company’s executive vice-president and chief people officer, in a press release. “Our step-by-step guidance includes considerations like office space, salary and benefits, local law, personal taxes, expenses and more.” Under the new policy, working remotely part of the time (less than 50 per cent) will be considered standard and employees’ work hours and location will now be flexible. Changes to when and where employees work will still ultimately be subject to management approval and must align with team goals. Hogan noted these guidelines aren’t a one-size-fits-all remedy, but they’ll enable employees to make informed decisions around scenarios that could impact their work site, location and hours once offices reopen without restrictions. Read: Shopify moving majority of employees to permanent remote work Microsoft joins many other employers that are making adjustments to their work-from-home policies to better meet the changing needs of their businesses. In May, Twitter Inc. announced it will allow its employees to work from home permanently and Shopify Inc. closed its offices and moved all of its employees to remote work status until 2021.

As an alarming number of people can attest, these are extremely challenging times in the job market. That includes the world of footballers.Resourcefulness is necessary, which is how Joel Lynch, the former Queens Park Rangers and Sunderland centre back, found himself posting videos of his defending on LinkedIn, the professional networking site, to advertise that he was open to offers.Out of work for the first time since he was 16, and last paid in June when he was released by Sunderland, Lynch decided to take matters into his own hands. “I joined LinkedIn a while back to see if I might get some ideas for life after football, business opportunities and some connections in the football world,” he says.Earlier than planned, it

With clients demanding more attention, and traditional meetings off the agenda due to Covid-19, some advisers have faced a steep learning curve as they incorporate new technologies and online media into how they work. Here Benedict Kingsmill looks at how the sector is adapting and how advisers can continue to stay relevant and accessible as new generations start to invest Financial advisers have been talking about the need to digitise how they work for a number of years, but the issue has been accelerated by the events of 2020. As advisers and their clients have been forced to work from home, and uncertainty has reigned in the markets, the sector has had to adapt quickly to ‘the new normal,' by embracing a virtual and more responsive approach. However, in many cases, these changes have been a long time coming, as advisers aim to keep up with an increasingly digital world. A new study of financial advisers across Europe by Greenwich Associates, commissioned by LinkedIn, has highlighted some of the ways that the sector is responding to these challenges, including using new media to stay up to date with the markets, engage with and win clients, and decide where to invest.  Face-to-face advice For financial advisers, in-person meetings have always been extremely important for client relations. However, the pandemic has made this increasingly difficult, if not impossible - at least for the time being. Instead, they have been getting to grips with video calls, with over half of those questioned (53%) saying they have been spending more time in virtual meetings, and 45% attending more virtual events and webinars. In many cases, the shift has been dramatic, with one IFA reporting that 85% of their meetings are now virtual, compared to just 10% prior to lockdown. A lack of face time…

With the COVID-19 pandemic adding more challenges for underrepresented groups, LinkedIn has launched a new resource hub which includes a range of resources and guides to help provide more support for individuals and organizations. As explained by LinkedIn: "We believe that diversity, inclusion, and belonging can unlock an employee’s full potential - no matter their background. Together, we can focus on giving underrepresented groups an equal chance to build careers." The hub includes links to platform functions and best practice guides, as well as information on its 'All In' diversity and inclusion program. There are also LinkedIn Learning courses to consider, as well as a listing of LinkedIn's diversity, inclusion, and belonging partners. The initiative is part of LinkedIn's broader focus on creating economic opportunity for every member of the global workforce. Earlier this year, former LinkedIn CEO Jeff Weiner announced that he would be standing aside from the role in order to shift his attention to how the platform can connect more people with relevant opportunities. Using its unmatched professional dataset and network, Weiner is focused on finding new ways to use LinkedIn to broaden connection, which could help people of all backgrounds find the right role for them, even if they lack the personal connections that are often the key pathways to such positions. Inclusion is another element of this approach, in ensuring that all people can find the right career. It's an ambitious goal, with various challenges to address, but LinkedIn has already introduced several initiatives along this line. And with the COVID-19 pandemic causing even greater economic division, such efforts could play an increasingly important role in the eventual recovery. As more people look to find new roles, and adapt to the changing professional landscape, it's important that nobody is left behind, and LinkedIn is looking to play its…

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If you're in an industry hit hard by the pandemic, you may be considering making a career change.However, it can be hard to know where to begin and you may not feel like you're qualified.LinkedIn has a new tool called "career explorer" that could help you figure out the best career to transition into.You put in the job that you have or had most recently and it shows you in demand jobs that are a strong match for those same skills.“When it comes to retail positions, soft skills, there's a lot of soft skills that are acquired being in retail and we know from hiring managers that soft skills are highly in demand right now, especially in a COVID world,” said Blair Heitmann, a LinkedIn career expert. “Those are skills like communication, thought leadership, management and we know that those are just as important to those hard skills.”You want to make sure you're listing those skills. LinkedIn found people who have five or more skills on their profile are discovered by recruiters 27 times more.“You could have been on a team of servers that was a part of the restaurant that was the fastest growing restaurant in the area,” said Heitmann. “That demonstrates the quality of the service, so you want to make sure that you really word about the impact that you had on the role.”If you were a food server, the career experts at LinkedIn say you have three quarters of the skills you need to be a customer service specialist, which is one of the most in demand jobs. The similar skills include customer service and time management. Copyright 2020 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Sign up for the Rebound Newsletter and receive up to date…

If you're in an industry hit hard by the pandemic, you may be considering making a career change.However, it can be hard to know where to begin and you may not feel like you're qualified.LinkedIn has a new tool called "career explorer" that could help you figure out the best career to transition into.You put in the job that you have or had most recently and it shows you in demand jobs that are a strong match for those same skills.“When it comes to retail positions, soft skills, there's a lot of soft skills that are acquired being in retail and we know from hiring managers that soft skills are highly in demand right now, especially in a COVID world,” said Blair Heitmann, a LinkedIn career expert. “Those are skills like communication, thought leadership, management and we know that those are just as important to those hard skills.”You want to make sure you're listing those skills. LinkedIn found people who have five or more skills on their profile are discovered by recruiters 27 times more.“You could have been on a team of servers that was a part of the restaurant that was the fastest growing restaurant in the area,” said Heitmann. “That demonstrates the quality of the service, so you want to make sure that you really word about the impact that you had on the role.”If you were a food server, the career experts at LinkedIn say you have three quarters of the skills you need to be a customer service specialist, which is one of the most in demand jobs. The similar skills include customer service and time management. Copyright 2020 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Sign up for the Breaking News Newsletter and receive up to…

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