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Cvent, a market-leading meetings, events, and hospitality technology provider, announced the launch of Cvent Audience Connector for LinkedIn, a new integration with LinkedIn Campaign Manager through LinkedIn’s Audience API. The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows that rely on manual exports or third-party connectors. By streamlining campaign setup, improving precision targeting, and linking event and marketing data, the integration enables organizations to reach the right audiences faster to drive measurable event ROI. The integration builds on Cvent’s broader investment in event marketing intelligence, giving marketers new ways to activate and measure audiences on LinkedIn using the same trusted targeting that powers campaign insights across the Cvent platform. With the Cvent Audience Connector for LinkedIn, marketers can: Automate audience updates: Eliminate manual list uploads by syncing attendee and invitee data directly from Cvent into LinkedIn Ads. Improve campaign relevance: Retarget attendees and engage similar professionals using LinkedIn’s audience targeting to boost registration conversion. Optimize performance and ROI: Automatically refresh audiences to reduce wasted ad spend and tie campaign outcomes directly to event registrations. “Marketers today are managing more channels, data, and pressure to prove results than ever before

A conversation with Raza Bokhari, MD, executive chairman and CEO, Medicus Pharma, and Meredith Weiss, executive director, Gorlin Syndrome Association When the little red notification adorns your LinkedIn inbox, there’s no telling what kind of message awaits you. Many of us are familiar with dubious connection requests, overly flattering pitches to become part of some “who’s who” list, or college recruiters telling us we’re the perfect candidate for an MBA. But for Raza Bokhari, MD, of Medicus Pharma, one simple message from a diligent and well-researched patient advocate launched a partnership that could lead to previously unattainable treatment for ultra-rare disease patients. In this Q&A, Raza and Gorlin Syndrome Association Executive Director Meredith Weiss describe how the two have begun a fledgling partnership to match Medicus’ SKINJECT noninvasive treatment for basal cell carcinoma with GSA’s patient community, hopefully by way of the FDA’s expanded access, or compassionate use, designation and Commissioner’s National Priority Voucher program. Who approached whom and with what goal in mind? Raza: We have an ongoing clinical study for our novel noninvasive treatment alternative for non-melanoma skin diseases, particularly basal cell carcinoma of the skin. And we have a Phase 2 study that commenced recruiting patients in

LinkedIn has become more than a digital résumé platform—it's now a powerful space for building influence, sharing insights, and nurturing professional communities. As the platform continues to evolve, users are adopting fresh and creative approaches to stand out and stay relevant. With new tools, smarter algorithms, and shifting professional expectations, the demand for innovative strategies has never been higher. Whether you're building a personal brand or scaling a business presence, mastering the right LinkedIn tips , experimenting with new LinkedIn content ideas, and staying ahead with a solid LinkedIn strategy 2026 can dramatically improve your visibility and engagement. The 7 Ways People Are Using LinkedIn Creatively 1. Authentic Personal Branding to Build Trust and Influence Professionals are embracing authenticity more than ever, using storytelling and personal experiences to connect with their audience. Instead of relying solely on achievements or industry updates, users share real moments, challenges, and lessons learned. This shift toward relatable and value-driven posting helps build deeper trust. Strategic use of these LinkedIn tips—especially around tone and transparency—helps individuals stand out in a highly competitive content environment. 2. Leveraging Short-Form Video and Interactive Content Short-form video continues to dominate engagement across social platforms, and LinkedIn is no exception.

In a bizarre case highlighting the pitfalls of unverified online information, a Pune-based man falsely listed himself as the CEO of Anysphere, the US-based AI company behind the $29-billion coding assistant Cursor, and managed to mislead not just LinkedIn users but even reputable financial database PitchBook. The individual, Ashish Bagade, described himself on LinkedIn as the "Co-CEO" or "CEO" of Anysphere, despite having no association with the San Francisco startup. His page went unnoticed until venture capitalist Zach DeWitt spotted the discrepancy and posted about it on X (formerly Twitter), sharing a screenshot of Bagade’s profile. Anysphere was founded in 2022 by Michael Truell and his MIT batchmates. Truell is the company’s actual—and only—chief executive officer. The startup has gained global attention for its AI coding assistant Cursor, which recently hit a valuation of $29 billion. While LinkedIn does not verify job titles or company roles, Bagade’s false claim raised eyebrows when it appeared in PitchBook, a widely respected financial data and company intelligence platform used by investors worldwide. This unexpected inclusion triggered concerns about how misleading online information can seep into trusted databases. The incident quickly went viral, sparking a debate on digital honesty and the ease with which

The Chinese Embassy has called the claims by MI5 a "pure fabrication". Tuesday 18 November 2025 19:37, UK Please use Chrome browser for a more accessible video player Darren McCaffrey realised he was messaged by one of the LinkedIn recruiters MI5 has claimed poses an espionage threat to the UK. Why you can trust Sky News

Elite firms’ notorious ‘revolving door’ culture isn’t arbitrary but a rational way to signal talent and boost profits, a new study finds. Why do the world’s most prestigious firms—such as McKinsey, Goldman Sachs and other elite consulting giants, investment banks, and law practices—hire the brightest talents, train them intensively, and then, after a few years, send many of them packing? A recent study in the American Economic Review concludes that so-called adverse selection is not a flaw but rather a sign that the system is working precisely as intended. Two financial economists, from the University of Rochester and the University of Wisconsin–Madison respectively, created a model that explains how reputation, information, and retention interact in professions where skill is essential and performance is both visible and attributable to a specific person, particularly in fields such as law, consulting, fund asset management, auditing, and architecture. They argue that much of the professional services world operates through “intermediaries”—firms that both hire employees (also referred to as “agents” or “managers”) and market their expertise to clients—because clients can’t themselves easily judge a worker’s ability from the outset. “Identifying skilled professionals is critical yet presents a major challenge for clients,” the researchers write. “Some of the

Design studio BUCK recently partnered with LinkedIn to update the platform's celebration graphics: the in-feed illustrations that mark career moments ...

In the rapidly evolving landscape of professional networking, LinkedIn has unveiled a transformative AI-powered people search feature, fundamentally changing how users discover connections. Launched in mid-November 2025, this tool allows premium subscribers in the U.S. to use natural language queries, such as ‘Spanish-speaking school counselors in Austin focused on learning differences,’ to find relevant profiles. According to TechCrunch, the feature leverages generative AI to interpret conversational inputs and deliver precise results, marking a significant upgrade from traditional keyword-based searches. This innovation comes amid LinkedIn’s broader push into AI, owned by Microsoft, which has integrated similar technologies into job postings and profile enhancements. The Verge reports that the update aims to streamline networking and recruitment, enabling users to uncover experts hidden within the platform’s 1.3 billion members. Early adopters praise its ability to surface nuanced matches that rigid filters might miss, potentially accelerating career opportunities and business collaborations. The Mechanics of AI-Driven Discovery At its core, LinkedIn’s AI people search employs advanced natural language processing to parse user queries and map them to profile data. Fast Company explains that the system distills complex models to handle massive scale, achieving a 10x throughput gain while maintaining accuracy. Engineers at LinkedIn, as detailed

IMDb, the widely used film and television database, has introduced 12 new professional credit categories, expanding recognition for a range of behind-the-scenes roles — including Voice Actor – Dubbing. The new categories span Choreography, Color, Craft Services, Health & Safety, Intimacy Coordination, Legal, Production, Production Finance & Accounting, Property, Publicity, Puppetry, and Voice Actor – Dubbing. Previously, many of these roles were grouped under “Additional Crew.” The expansion brings IMDb’s total number of professional credit categories to 45. “Our vision is to ensure every profession involved in making movies and TV shows receives equal recognition,” IMDb CEO Nikki Santoro wrote in a LinkedIn post announcing the update. Dubbing Takes the Spotlight For the language and localization industry, the addition of a Voice Actor – Dubbing category is the most significant change. IMDb will now accept dubbing credits across seven languages — English, French, German, Hindi, Italian, Portuguese, and Spanish — giving multilingual voice actors and dubbing studios greater visibility on one of the industry’s most influential databases. Yaminie Patodia, Head of IMDb India, explained in a LinkedIn post that “as content production becomes more complex, skills require more specialization and that’s why it’s important to recognize and accurately represent the

Sidley Austin, Latham & Watkins, Des Voeux Chambers, Ashurst and GH Legal have assisted Sunac China in reaching a milestone in its offshore debt restructuring plan following a high court approval. The property giant is one step closer to realising its plan after the Hong Kong High Court approved Sunac’s USD9.6 billion restructuring plan on 5 November. On completion, it will become the first major Chinese property developer to clear its offshore debts. The plan won more than 98% creditors’ approval in October, representing 94.5% of the total debt. Under the restructuring plan, all debt will be converted into mandatory convertible bonds that will be exchanged for Sunac shares on maturity. Creditors can convert them into ordinary shares at HKD6.8 each, or at HKD3.85 during a designated window. This marks Sunac’s second offshore restructuring to take effect, following a USD10.2 billion plan in 2023. Alongside its two onshore restructurings, the company has reduced its debt by nearly RMB60 billion (USD8.4 billion). Sidley Austin acted as Sunac’s legal counsel, led by partners Christopher Cheng, Carrie Li, Dhevine Chandrapala, Olivia Ngan and Desmond Ang advising on financing, capital markets, restructuring, arbitration and litigation. Des Voeux Chambers’ barrister Ho Look-chan represented Sunac in