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If you’re working in the creator economy, it’s easy to feel disconnected from the rest of the industry. For an industry built on connection, much of our networking ends up confined to LinkedIn feeds and DMs. We build a LinkedIn presence in isolation, quietly guessing what works. Lately, I’d been questioning my own approach to the platform. So when a small creator-focused event popped up in London last week, hosted by LinkedIn creators, I decided to see what it might offer. Created by Jake Kitchiner , ChannelCrawler Founder and Chris Peters , B2B Marketing Partner at Wavemaker , B2B Unplugged: The Creator Sessions was an intimate affair. With just 30 people in the room, I went in with one aim: to understand how other professionals are actually approaching LinkedIn in 2025. LinkedIn has become a central part of how we build our professional identities, yet most of us are still figuring it out as we go. Hearing creators, strategists, and brand marketers talk openly about their habits and missteps made it clear how much of this work happens behind the scenes. Instead of a formal agenda, we jumped straight into an honest, cross-disciplinary discussion about what's working, what’s not, and

LinkedIn users are reporting major jumps in reach after switching their gender to male or adopting "bro-coded" language, raising fresh concerns about algorithmic bias on the platform. LinkedIn denies any gender-based influence in its feed. New Delhi, UPDATED: Nov 25, 2025 11:24 IST If you’re on LinkedIn, you might be getting more impressions based on your gender, or at least that’s what a series of user-led experiments is alleging. These tests have raised uncomfortable questions about whether LinkedIn’s algorithm favours men, or at least people who write like them. Over the past few weeks, dozens of women on the social networking platform have reported dramatic spikes in visibility and engagement after switching their listed gender to male or rewriting their profiles in aggressively assertive, jargon-heavy “bro-coded” language. Although LinkedIn has firmly denied any gender-based weighting in its ranking systems. The trend reportedly began with posts from women who said their reach had dropped noticeably following LinkedIn’s recent algorithm tweaks. In response, some decided to test the system directly, as reported by The Guardian. These women changed their pronouns, names, or profile genders, while others swapped their usual tone for more stereotypically masculine language, peppering their bios and posts with boosterish

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Three men from London have been sentenced to a combined 10 years and four months after stealing a combined £568,000 from victims by fraudulently posing as bank customers and gaining access to their accounts. The sentencing follows investigation and arrest by a specialist banking industry-sponsored police unit, the Dedicated Card and Payment Crime Unit (DCPCU). Between September 2021 and January 2025, Tai Buchanan, Wayne Field and Dashem Tesfamichael worked together to commit the fraud after obtaining stolen customer banking information online. Tai Buchanan, the son of Wayne Field, would recruit people to go into bank branches and impersonate genuine customers by using the obtained stolen information. The recruited accomplices would then attempt to gain access to customer accounts and withdraw cash directly if successful. Simultaneously, Field and Tesfamichael used stolen information to impersonate genuine account holders over the phone to gain access to their accounts. From there, they would steal money from the victims’ accounts. Field, Buchanan and Tesfamichael also used the stolen information to upload victims’ cards onto mobile phones in their control. These would then be used for purchases at shops. Through the police’s investigation, they found stolen personal and banking information of victims on devices belonging to

Users of dating apps have reported that casual hookups are turning into interviews and job offers, revealing an unexpected use of these platforms and raising questions about ethical boundaries and new forms of networking. Job seekers have been turning to dating apps to network and boost their careers, and a significant portion of them claim to be securing interviews and even job offers through these platforms. According to a report published by ForbesAccording to a recent survey by the resume-building website Resume Builder, conducted with 2.225 users of dating apps in the United States, approximately One in three has already used these tools for professional purposes.And almost one in ten stated that this is the main reason for being there. The data also shows that men report using dating apps for career purposes slightly more frequently than women, across all age groups between 18 and 55 years old. — ARTICLE CONTINUES BELOW — According to the study, 37% of men They said they resort to apps for networking, before 30% of women. The practice is growing among higher-income users: among those who earn over US$200 per year, Almost half said they use these platforms to seek professional advantages.This information was

The second classical games of the semifinals followed a familiar script in Goa. Once again, deep preparation shaped both encounters, long early thinks filled the hall, and the positions that emerged were rich but balanced. And once again, neither game produced a winner. With two more draws on the board, all semifinal spots will now be decided in tomorrow’s tiebreaks. The ceremonial first moves were made by Mr. Sanjay Dhivre, IRS (Indian Revenue Service), Additional Commissioner of Income Tax, and Mrs. Bhagyahree Dhivare, IAS (Indian Administrative Service), CEO of the Election Commission Nagaland on board two. The first result arrived from the all-Uzbek clash between Javokhir Sindarov and Nodirbek Yakubboev. Their game featured subtle opening nuances before resolving into a level endgame on move 31. For two players who know each other exceptionally well and entered a line offering limited winning chances, the early handshake felt natural. The second game, between Andrey Esipenko and Wei Yi, carried more tension. The Chinese grandmaster had been outprepared and slightly outplayed in their first game. When I ran into him at dinner last night, I asked him about it, and he admitted he was “lucky” to escape with a draw. So it was

Josh Woodward, Vice President at Google working across Google Labs and the Gemini app, has sparked a fresh online trend after sharing an infographic of his own LinkedIn profile on X on Friday. The post highlighted a fast-growing wave of users turning their professional profiles into stylised visuals through NotebookLM’s new Infographics feature. Woodward’s post triggers surge in interest In his post, Woodward described the tool as producing “crazy good” results and noted that a viral pattern was emerging as more people experimented with converting their LinkedIn resumes into clean, shareable graphics. He also shared the simple instructions he used to generate his own version. How the infographic feature works According to Woodward, users only need to download their LinkedIn profile as a PDF, upload it to NotebookLM on the web, open the Infographic editor and add any desired custom touches before generating the final image. The streamlined flow is designed for one-shot output with little manual adjustment. Powered by Nano Banana Pro Woodward credited the new capability to Google’s recently released Nano Banana Pro, an image creation and editing model built on Gemini 3 Pro . The model underpins NotebookLM’s ability to turn structured documents into polished visual summaries

At Pitch BrandTalk in Delhi, Devajit Roy of LinkedIn emphasised the urgent need for marketers to rethink how they measure digital advertising ...

Cvent, a market-leading meetings, events, and hospitality technology provider, announced the launch of Cvent Audience Connector for LinkedIn, a new integration with LinkedIn Campaign Manager through LinkedIn’s Audience API. The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows that rely on manual exports or third-party connectors. By streamlining campaign setup, improving precision targeting, and linking event and marketing data, the integration enables organizations to reach the right audiences faster to drive measurable event ROI. The integration builds on Cvent’s broader investment in event marketing intelligence, giving marketers new ways to activate and measure audiences on LinkedIn using the same trusted targeting that powers campaign insights across the Cvent platform. With the Cvent Audience Connector for LinkedIn, marketers can: Automate audience updates: Eliminate manual list uploads by syncing attendee and invitee data directly from Cvent into LinkedIn Ads. Improve campaign relevance: Retarget attendees and engage similar professionals using LinkedIn’s audience targeting to boost registration conversion. Optimize performance and ROI: Automatically refresh audiences to reduce wasted ad spend and tie campaign outcomes directly to event registrations. “Marketers today are managing more channels, data, and pressure to prove results than ever before

A conversation with Raza Bokhari, MD, executive chairman and CEO, Medicus Pharma, and Meredith Weiss, executive director, Gorlin Syndrome Association When the little red notification adorns your LinkedIn inbox, there’s no telling what kind of message awaits you. Many of us are familiar with dubious connection requests, overly flattering pitches to become part of some “who’s who” list, or college recruiters telling us we’re the perfect candidate for an MBA. But for Raza Bokhari, MD, of Medicus Pharma, one simple message from a diligent and well-researched patient advocate launched a partnership that could lead to previously unattainable treatment for ultra-rare disease patients. In this Q&A, Raza and Gorlin Syndrome Association Executive Director Meredith Weiss describe how the two have begun a fledgling partnership to match Medicus’ SKINJECT noninvasive treatment for basal cell carcinoma with GSA’s patient community, hopefully by way of the FDA’s expanded access, or compassionate use, designation and Commissioner’s National Priority Voucher program. Who approached whom and with what goal in mind? Raza: We have an ongoing clinical study for our novel noninvasive treatment alternative for non-melanoma skin diseases, particularly basal cell carcinoma of the skin. And we have a Phase 2 study that commenced recruiting patients in