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Inbox clutter. Feed fatigue. Most B2B content today looks the same. Because AI has flooded the market with impersonal sameness. But B2B buyers aren’t buying any of it. Attention is the new premium — and video is the upgrade. That’s where progressive marketers are pulling ahead. According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? We explored the reasons, nuances, and impact of video’s rise as a B2B storytelling format in the latest episode of CNBC-TV18 Storyboard18’s series, Decoding B2B: Marketing that Means Business, co-powered by LinkedIn, with Sachin Sharma, Head of LinkedIn Marketing Solutions, India, and Jill Kouri, Global Chief Marketing Officer at HCLTech. Building brand memorability through distinct voice and visual identity For brands, memorability is directly correlated to how distinct, novel, and cohesive their voice is. Looking back at HCLTech’s rebranding under the theme of ‘Supercharging progress’, Jill shared how a fresh, modern identity not only strengthened internal alignment but also helped them stand out in a ‘sea of sameness’. “It has really helped us break through to our existing clients, but

Business Insider Business Insider Business Insider Published Sep 13, 2025 Welcome back! Did you attend one of the US’s top party schools ? One Business Insider reporter was an exchange student at the No. 1 school and got an unexpected lesson while there. On the agenda: Why the treadmill will outrun every fitness fad . The tiny tattoo has become a big status symbol . Dressing like a “performative male” is TikTok's latest trend. Here’s what goes into looking the part .  The lack of children isn't even the best part about this Copenhagen hotel . The old reliable Exercise fads come and go, but the treadmill is still as popular as ever. Data from the Sports & Fitness Industry Association shows 56.8 million Americans used a treadmill in 2024, which is a 0% change from 2019. Treadmills offer something for everyone, from beginners just walking to advanced athletes doing interval training and playing with elevation. Sure, they’re not as fun as a Zumba or spin class, but that could be part of its lasting appeal. Little ink, big status Tiny tattoos are all the rage right now. Instead of large, colorful, or intricate designs, wearers are opting for fine

A recent post by a CEO on LinkedIn sparked widespread discussion about whether parents are the right people to guide their children’s professional journeys. The business leader emphasized that while parents often mean well, they may not always be updated on modern career opportunities. Their advice, the post suggested, usually stems from a desire to see their children comfortable, financially secure, and content, rather than from a detailed understanding of current industry trends. The Core Message The central argument revolved around encouraging young professionals to chart their own path rather than blindly following parental suggestions. According to the CEO, family members often form opinions based on what was considered safe or prestigious in their own era. However, the job market today has expanded dramatically, with newer fields, digital platforms, and unconventional roles gaining relevance. The post implied that if individuals can independently build stability and happiness, their families eventually accept their choices. "Unpopular opinion: Don't listen to parents for career advice. They aren't updated with the best career options. Neither are their friends, who they base their opinions off..." he wrote. Social Media Reactions The post resonated strongly with professionals, many of whom shared personal experiences. Some reflected on how

Published on: Sept 13, 2025 07:09 am IST People expressed how they relate to the Mumbai CEO’s post, with some adding that though parents mean well, they are not always updated about new career options. A CEO’s post about taking career advice from parents resonated deeply with LinkedIn users. The CEO argued that parents or their friends are not always updated enough to give career opinions to their children. The entrepreneur added that parents often share such advice because they want their kids to be “happy and secure.” The Mumbai CEO’s post has prompted a series of remarks, most of which agree with the entrepreneur. (Unsplash) “Unpopular opinion,” the Mumbai CEO wrote, adding, “Don't listen to parents for career advice.” In the following lines, he explained what he meant by his remark. Also Read: Mumbai CEO recalls crying after firing 25 employees ‘back-to-back’: 'That day, I didn't feel like a leader' “They aren't updated with the best career options. Neither are their friends who they base their opinions off. They only want you to be happy and secure. If you can assure that for yourself, they will come around.” How did social media react? An individual commented, “Wow! I just

The firm’s professionals and academic affiliates are recognized among the foremost consulting experts in the United States. The Lexology Index: Thought Leaders–USA annually “brings together the insight, expertise and wisdom of some of the USA’s foremost … experts in a single report.” The 2026 recognitions highlight the expertise and valuable testimony these individuals provide to lawyers and clients in complex matters, across several fields. This year, the following Cornerstone Research experts were honored: Consulting professionals Andrew D. Richmond (Commercial Litigation) Joanna Tsai (Competition–Economists) Academic experts Ernst Berndt (Competition–Economists) Massachusetts Institute of Technology C. Scott Hemphill (Competition–Economists) School of Law, New York University Ariel Pakes (Competition–Economists) Harvard University The individuals featured in these annual lists represent the top 25–30% of all Lexology-listed practitioners. They received strong recommendations from peers, corporate counsel, and other market sources during Lexology’s latest research cycle, a testament to their expertise and leadership.

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Last updated on September 10, 2025 September 10, 2025 by RS Web Solutions on Categories Career Home » News » Career » Rice Tops Texas Colleges in LinkedIn’s Inaugural Career Success Rankings In a noteworthy benchmark, Rice University in Houston has emerged as the frontrunner among Texas institutions in LinkedIn’s inaugural ranking of the 50 leading U.S. colleges for sustainable career success. Rice University secured the 31st position, while Southern Methodist University (SMU), situated in the Dallas suburb of University Park, followed closely at 37th. The University of Texas at Austin found its place at 46th on this prestigious list. According to LinkedIn, a prominent professional networking platform, this ranking is derived from proprietary data concerning alumni outcomes. Metrics include job placement success, progression into higher-level roles, the founding of startups post-graduation, and the availability of internships prior to graduation. The LinkedIn report emphasizes, “Investing four years in a bachelor’s degree demands substantial time and financial resources, particularly amid rising tuition fees and evolving job markets. For countless Americans, the return on this investment proves invaluable. Graduates often witness significant enhancements to their earning capacity and overall career trajectories.” LinkedIn further asserts that the institution from which one graduates can

NearPoint Strategies’ ground breaking new programme launches to help executives and B2B sales teams turn LinkedIn into a trust-driven engine for personal brand growth and real business results. Mount Pleasant, South Carolina, United States, September 10, 2025 — NearPoint Strategies today announced a new executive LinkedIn program built to translate leadership visibility into commercial outcomes. Designed by founder Natasha Walstra, the system helps B2B executive teams and enterprise sales organisations build trust, expand influence, and create attributable pipeline without ghostwriting mills or spammy outreach. Why now: trust is scarce, but decision-makers still act on credible voices  Public trust remains fragile: Edelman reports a widespread “grievance” mindset, underscoring why generic corporate channels underperform and leadership voices matter more than ever. Meanwhile, high-quality thought leadership continues to move real deals—driving RFP invites, willingness to pay, and conversion when executed well. NearPoint’s program is engineered for revenue alignment from day one and focuses on relationship-driven social selling over cold outreach. Components include: Executive positioning & profile re-builds aligned to strategic narratives and commercial objectives. Recorded thought-leadership sessions that extract authentic POVs from busy leaders—no ghostwriting voice drift. Visibility & engagement playbooks mapped to business priorities (Enterprise expansion, hiring, investor relations). Nearbound relationship

In the evolving world of professional networking, LinkedIn has emerged as a powerhouse for video content, with its algorithm increasingly favoring dynamic visuals to boost engagement among business leaders and career builders. As we move deeper into 2025, professionals are discovering that short, authentic videos can significantly amplify their visibility, fostering connections that translate into real-world opportunities. Drawing from insights shared in a recent guide by Social Media Today, LinkedIn emphasizes the importance of concise storytelling, recommending videos under 90 seconds that hook viewers immediately with relatable problems or bold questions. This shift aligns with broader trends where video content now accounts for a substantial portion of platform interactions, as users scroll through feeds seeking quick value. Experts note that incorporating captions and eye-catching thumbnails can double view rates, while aligning content with current professional pain points—such as remote work challenges or AI integration—ensures relevance. Mastering the Art of Authenticity in Video Production For industry insiders, authenticity isn’t just a buzzword; it’s a strategic imperative. According to a comprehensive breakdown in the 2025 LinkedIn Video Marketing Guide from Flockler, creators should prioritize unpolished, human elements over high-production gloss, as LinkedIn’s audience values genuine expertise over scripted perfection. This approach has