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Running an online business from the northeastern states of India is a unique experience. In 2018, when I started working as a marketing associate at Zizira (a now-defunct local herbs and spices start-up in Meghalaya), the rest of India knew very little about Meghalaya’s existence and our culture. Building a product, gaining people’s trust, and convincing them to buy online was a formidable task.   Things have changed over the years. Now, there is more cultural awareness, and the social media marketing landscape has also undergone a sea change. As marketers, we have had to try new things, learn from our mistakes, and adapt quickly. Now, I have worked with Zizira, Chicken Wagon (Zizira’s food truck business), and 7000 Steps (a coffee start-up where I am currently employed). The diverse nature of these businesses demanded distinct selling strategies. Here is what I have learned from designing campaigns and social media strategies for brands in Meghalaya.  Choose real people over sophisticated imagery  In 2018, fresh out of college, I started working with Zizira, a herbs and spices company that aimed to bring the flavours of Meghalaya to wider markets. In our initial days, our focus was not on using social media to

Published: Oct 20, 2025

Presented by Amazon By NICHOLAS VINOCUR with ZOYA SHEFTALOVICH GREETINGS, it’s Nick Vinocur. I’ll be traveling to Luxembourg for the first time ever today for the Foreign Affairs Council — tips welcome! We have a packed agenda. Let’s dive in … DRIVING THE DAY: UKRAINE EU LEADERS EMBRACE ZELENSKYY AFTER TOUGH TRUMP MEETING: European leaders are rallying around Volodymyr Zelenskyy after a disappointing encounter with Donald Trump in the White House. The Ukrainian president is expected to participate in a top-level gathering later this week in Brussels, according to two people briefed on the European Council meeting’s preparations.  Huddle with the home team: Zelenskyy will seek to “galvanize support” from the EU in the wake of the Washington summit, during which a Trump aide demanded Ukraine hand Donbas to Russia as part of a peace deal, leaving Kyiv “unhappy,” according to two people familiar with the White House talks and planning for Thursday’s EUCO in Brussels.  Playing it down: An EU diplomat said the encounter had not been “as bleak as reported,” but still demonstrated that Trump’s position on Ukraine keeps changing. **A message from Amazon: 60% of sales on Amazon come from independent sellers like Caroline from 3Bears in

Microsoft renews LinkedIn's 44700-square-foot lease in Bellevue, maintaining a presence as other tech giants expand in the area.

Die, My Love director Lynne Ramsay was hosted by the BFI London Film Festival on Saturday and reflected on filming with A-list stars Joaquin Phoenix, Jennifer Lawrence and Robert Pattinson. The Scot’s latest feature — following Lawrence as Grace, a new mother who finds herself spiraling into the depths of psychosis — had its U.K. premiere Friday night at London’s Royal Festival Hall, with Ramsay going into more depth about the filming process at a Saturday Screen Talks session with fellow industry execs and creatives. Known for her movies Ratcatcher (1999), Morvern Callar (2002) and We Need to Talk About Kevin (2011), Ramsay discussed getting to know Hollywood heavy-hitters and recalled meeting Phoenix, star of her 2017 neo-noir psychological thriller You Were Never Really Here. The film follows Phoenix as a traumatized mercenary named Joe, who is hired by a politician to rescue his kidnapped daughter in New York. “He’s amazing,” began Ramsay, “I mean, he’s totally terrifying. He’s a beast, you know? When I first met him, I was like — oh, my God, I think I said something really stupid like, ‘Are you left-handed or are you right-handed?'” She went on to explain the lengths that Phoenix, an Oscar winner for his

StatsHow Arne Slot could set a new Liverpool club record against Manchester United Published 24 hours ago By Sam Williams Arne Slot will set a new club record if Liverpool avoid defeat against Manchester United on Sunday. The next point the Reds gain will be their 100th in the Premier League under Slot. The 4.30pm BST kick-off with United at Anfield will be the 46th game of the head coach’s tenure, meaning he has the chance to achieve the milestone in fewer fixtures than any other previous boss in the club’s history, beating Kenny Dalglish’s 48. Read on for 14 more of the best pre-match facts and figures from LFC statistician Ged Rea… This will be the 217th meeting between the clubs across all competitions and the 185th in the league. All except four of the previous 184 league matches have been in the top flight. In the 216 previous clashes, both teams have scored 291 goals. This will be the 100th meeting at Anfield in all competitions, Liverpool winning 48 to United’s 26. Avoiding defeat would also see the Reds set a new club record of 10 league games unbeaten against United at Anfield, bettering the run set in

Starting on August 26, 2023, in honor of Women’s Equality Day in the United States, which commemorates the 1920 law granting women the right to vote, OncoDaily launched an initiative to spotlight 100 remarkable female leaders in oncology worldwide. Each week, 10 inspiring women were introduced, culminating in the full list and an updated edition in 2024. While there are countless exceptional women leaders in oncology who deserve recognition, we acknowledge that we couldn’t feature everyone. This initiative is ongoing, and we look forward to your nominations for 2026. We’ll be sharing the submission link soon. Here are the seventh 10 of 100 Influential Women in Oncology to follow in 2025: Robin Zon is the Chair of ASCO Society Board 2025-2026, transitioning from her position as President of the American Society of Clinical Oncology (ASCO) for the 2024 – 2025 term and Director of Breast Cancer Oncology at Cincinnati Cancer Advisors (CCA). A nationally recognized leader in oncology, she has previously served as Medical Director of Oncology Research at Memorial Hospital and Principal Investigator for the Northern Indiana Cancer Research Consortium. Dr. Zon is a long-standing advocate for advancing patient-centered cancer care and clinical research. Her leadership and service to the oncology community have

Skip to navigation Skip to main content Skip to right column This is a paid press release. Contact the press release distributor directly with any inquiries. REGENESYS LLC Fri, October 17, 2025 at 8:00 PM EDT 4 min read LOS ANGELES, CALIFORNIA / ACCESS Newswire / October 17, 2025 / Regenesys , a leader in strategic LinkedIn growth systems and organic inbound lead generation, today announced the upcoming launch of its automated multi-channel social media tool, designed to help B2B brands achieve measurable growth and authority on LinkedIn and beyond. At the center of this innovation is Stevo Jokic, Co-Founder of Regenesys, whose approach to digital leadership has reshaped how entrepreneurs, executives, and professionals build lasting influence. With a network of more than 1.2 million followers across multiple personal and brand pages, Jokic's systems enable clients to generate organic inbound opportunities at scale-without reliance on paid promotion or aggressive direct sales. Systems, Structure, and Results: The Regenesys Formula Jokic's philosophy is clear: "Growth is not about chasing algorithms or hype. It's about building clarity, structure, and emotional resonance into every system, so that trust and business results follow naturally." This philosophy is woven into every aspect of the new automated

San Francisco-based Handshake, a college career network known as the “LinkedIn for students,” is laying off 96 employees as it pivots toward AI.

Over the past four years, the “dead internet theory” has emerged as a -conspiracy and Reddit co-founder Alexis Ohanian appeared to back the idea. The dead internet theory first surfaced on Reddit and has since garnered interest, with many people saying that the internet has now been taken over by bots. Speaking to the hosts of the TBPN podcast on Monday, Ohanian blamed quasi-AI and LinkedIn ‘slop’. “You all prove the point that so much of the internet is now just dead—this whole dead internet theory, right? Whether it’s botted, whether it’s quasi-AI, LinkedIn slop,” Ohanian said. “Having proof of life, like live viewers and live content, is really f–king valuable to hold attention,” he added. Not just Alexis Ohanian, AI founders like Sam Altman also appeared to somewhat agree to the dead internet theory conspiracy. “I never took the dead internet theory that seriously, but it seems like there are really a lot of LLM-run Twitter accounts now,” he wrote on X last month. What is the dead internet theory? The dead internet theory got attention on Reddit a few years back. One post on Reddit by a user named IlluminatiPirate, viewed more than 3,62,000 times, which elaborates on