Social Networks

(Source – Twitter)Most of us use Twitter hashtags to look up trending topics and happenings around them. For businesses, Twitter hashtags enable them to monitor what people are saying about their product and to also understand the conversations that are going on about their brand or product.Interestingly, Twitter hashtags are also now being used in dealing with the global climate crisis. According to Amy Udelson, Director of Marketing, Twitter Developer Platform at Twitter, the social media app discovered an annual increase of 50% for English Tweets that mention the phrase “climate change” or hashtag #climatechange.For example, when the Australian bushfires made headlines around the world prior to the COVID-19 pandemic, there were nearly 10 million Tweets related to it from people around the world between December 2019 and March 2020. In Indonesia, the Jakarta floods in the first week of January 2020 saw 20,000 Tweets alone.But how can these Tweets be used to help with climate change?As extreme weather unfolds across the globe, people come to Twitter before, during, and after these events to talk about what’s happening. Powered by social insights and analytics, these real-time conversations can be harnessed to provide instant alerts, relief efforts, and assessment of the…

Introducing incoming Taiwan CEO Martin Steenks Martin Steenks, Franchise Operations Director of Domino's Netherlands, has been appointed as CEO of Domino's Taiwan. Martin has worked for Domino's for 24 years, starting as a delivery driver. He built an award-winning, eight-store franchisee business over a decade, before leading the corporate operations team from 2019. Most recently he helped lead the Netherlands market to set a new world record for a week of deliveries, an average of 17 minutes and 19 seconds across all stores. "I loved my career as a Domino's franchisee and was excited to have the opportunity to apply my lessons in helping other franchisees grow and prosper," Mr Steenks said. "I can't wait to work alongside our newest colleagues in Taiwan to help expand their store footprint, to introduce our High Volume Mentality, and to become the number one pizza chain in the market." ","url":"https://vimeo.com/616375001/f8dfde270f","width":640,"height":360,"providerName":"Vimeo","thumbnailUrl":"https://i.vimeocdn.com/video/1258374499-0ef293f95c4d2fea3fde3799610383e3469726e3022faee26047e3e0fbced80f-d_640","resolvedBy":"vimeo"}" data-block-type="32" id="block-yui_3_17_2_1_1632782587404_15504"> " data-provider-name="Vimeo"> Disclaimer Domino's Pizza Enterprises Ltd. published this content on 28 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 September 2021 23:01:08 UTC.

Interactive livestreaming platform Twitch has partnered with media agency GroupM to enable brands and advertisers across Asia Pacific to access unique insights into Twitch’s diverse audiences. According to Twitch, this is the first time it is partnering with an agency network in Asia Pacific. The partnership will allow GroupM's clients to enjoy access to insights on Twitch audiences in the region that stream Alpha, Beta, and Early Access games, as well as access to Twitch's connected TV inventory. GroupM's clients will also have access to Twitch’s solutions, which offer a full suite of services from ideation to production. At the same time, Twitch and GroupM will co-author a playbook that is designed to help FMCG advertisers target gaming audiences across Asia Pacific, to be launched this year. The partnership will empower GroupM with in-depth streaming knowledge and tools to help brands. MARKETING-INTERACTIVE has reached out for the monetary value and expected ROIs of the partnership.  Sunil Yadav, head of agency development at Twitch, said that GroupM’s razor focus on high-quality engagement for brands makes it an ideal partner for the platform. "With Twitch’s unique advertising solutions to help brands build closer relationships with consumers and co-create shared live experiences, it is confident that GroupM will be…

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The HSE has issued a warning to parents on primary school WhatsApp groups about the dangers of rumour mills naming a child who has Covid-19. hatsApp exchanges between parents could go into overdrive following the decision to abandon routine testing and tracing of primary schoolchildren who are close contacts of a classmate with the virus. But this potential flurry of exchanges, which can easily turn into a hotbed of well-meaning school gossip about a Covid-19 positive child, should not be posted. The HSE told parents that it is important that “a child’s confidentiality is not broken in line with normal GDPR requirements”. The advice warned: ”It is important that children and families do not feel targeted or pressure to release information.” It follows confirmation that school principals have been told there is “no clinical need” for information to be shared with parents of classmates if a pupil tests positive. However, parents should not send their child to school if they have possible symptoms of Covid-19 and they can contact their GP for free about arranging a test or book online. It comes as around 10,000 children, who were restricting movements after being identified as a close contact, returned to the…

GroupM will offer its clients in Asia-Pacific access to Twitch audience insights, inventory and ad solutions—claiming to be the first agency network to partner with the livestreaming service. The partnership will provide GroupM with insights and tools to help brands reach gaming audiences across APAC, while Twitch will benefit from increased interest in its ad platform, according to the partners. Included in the partnership, GroupM will have access to insights on Twitch audiences that stream Alpha, Beta and Early Access games; Twitch connected TV (CTV) inventory; and Twitch ad solutions, which includes creative, content and production, as well as research and influencer services. Additionally, the two businesses will co-author a playbook designed to help FMCG advertisers target gaming audiences across APAC, to be launched this year. “At GroupM, we are focused on building our gaming expertise," GroupM's APAC investment director, John Miskelly, said. "Asia-Pacific is made of vibrant communities, especially gaming communities, and Twitch continues to be the leading service that cultivates today’s most sought-after audiences. We’re excited to collaborate with Twitch, and we are committed to making smarter gaming decisions for our clients based on Twitch’s unique audience insights.” Twitch head of agency development Sunil Yadav added: “Twitch is excited…

A group tied to prominent Democratic strategists is posing as a conservative outfit to try to drive a wedge between the Republican candidate for Virginia governor and his core voters, Axios has learned.Why it matters: The state's gubernatorial race is expected to be tight and could be a national bellwether. As Republican candidate Glenn Youngkin's campaign hypes improving poll numbers, Democrats are trying to chip away at his support in GOP strongholds.Stay on top of the latest market trends and economic insights with Axios Markets. Subscribe for freeWhat's happening: During the past week, Virginians have been targeted with ads on Facebook, Instagram, Google and Snapchat questioning Youngkin's commitment to the Second Amendment.They're the work of a new political group called Accountability Virginia PAC. Its website says nothing about the individuals or organizations behind it."While the NRA backs Donald Trump, they REFUSED to endorse Glenn Youngkin. We can't trust Glenn Youngkin on guns," one of the ads says.Public records show the PAC has spent more than $25,000 on the ads, which have been viewed between 1 million and 5 million times.The intrigue: While clearly designed to hit Youngkin from the right, all indications point to Democrats behind the PAC.Accountability Virginia's online…

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Cheerleading loomed large in Isabelle Johnston’s youth and college years. She cheered all four years of high school, two in college and on competition teams. Her mom is a cheer coach and her husband was a cheerleader, too. Whether she was cheering for Salt Lake’s West High, on a competition team or the two years she cheered for Boise State University, Johnston was required to sign agreements that spelled out the schools’ or clubs’ expectations such as maintaining a certain grade point average, eschewing alcohol and prohibitions on posting images on social media that could reflect poorly on the team or organization, she said. Johnston said she didn’t think too much about the agreements she signed because “I understood that I tried out for a team and if I made the team there would be certain expectations I had to uphold.” Most of her teammates followed the rules, although one of her college teammates got a warning from a coach over her social media posts. “She had been photographed at parties with alcohol, which is a no-no for college cheer. The coach was like, ‘You have one more chance. If it happens again, you’re off the team.’ I felt like…

The parent of a popular social media app is planning to more than double the size of its office in Chicago and move it to a new Fulton Market District building, while a fast-growing Chicago-based transportation logistics firm has an even larger deal lined up to join them. In one of two leases that are close to being finalized at 167 N. Green St., Santa Monica, Calif.-based Snap is in advanced talks to lease about 25,000 square feet at the 17-story building, according to sources familiar with the deal. Snap, best known for its disappearing photo and message app Snapchat, would relocate its local office there from a boutique office building the company leases today at 648 N. Clark St. in River North. In the other deal, third-party logistics provider MoLo Solutions is nearing a lease of more than 93,000 square feet in the building, where it would relocate from the roughly 33,000 square feet it leases today nearby at 120 N. Racine Ave., sources close to the discussions said. The negotiations are poised to add to the recent leasing streak in the trendy former meatpacking district, despite an ongoing COVID-19 pandemic that has kept deal activity relatively sluggish elsewhere downtown, with office…