How Twitter hashtags can help understand climate change – Tech Wire Asia

(Source – Twitter)Most of us use Twitter hashtags to look up trending topics and happenings around them. For businesses, Twitter hashtags enable them to monitor what people are saying about their product and to also understand the conversations that are going on about their brand or product.Interestingly, Twitter hashtags are also now being used in dealing with the global climate crisis. According to Amy Udelson, Director of Marketing, Twitter Developer Platform at Twitter, the social media app discovered an annual increase of 50% for English Tweets that mention the phrase “climate change” or hashtag #climatechange.For example, when the Australian bushfires made headlines around the world prior to the COVID-19 pandemic, there were nearly 10 million Tweets related to it from people around the world between December 2019 and March 2020. In Indonesia, the Jakarta floods in the first week of January 2020 saw 20,000 Tweets alone.But how can these Tweets be used to help with climate change?As extreme weather unfolds across the globe, people come to Twitter before, during, and after these events to talk about what’s happening. Powered by social insights and analytics, these real-time conversations can be harnessed to provide instant alerts, relief efforts, and assessment of the…
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