Social Networks

Estée Lauder Companies is leaning on Snapchat’s new social AR shopping capabilities.On May 20, MAC became the first brand in the ELC portfolio to debut a shoppable Snapchat AR try-on lens. Using technology developed through Snapchat’s partnership with Perfect Corp., MAC is offering four different lenses that present a total of 20 lip and eye products. Users can scroll through and test the different shades of each product and then click the link in the lens to purchase on MAC’s DTC site. ELC brands Too Faced, Bobbi Brown and Smashbox will debut on Snapchat with their own shoppable technology over the next few months. “One thing that we saw during Covid is that there was a huge shift in where consumers spent their time, and consumption of social media made it really important that we go and be where they are,” said Salima Popatia, svp of global consumer acquisition and retention for Estée Lauder Companies’ online division.  MAC’s new foray on Snapchat is the first time ELC has adopted the platform’s shoppable lenses. In December 2020, L’Oréal-owned NYX Cosmetics launched an AR try-on and virtual shopping experience on Snapchat.  The purpose of Snapchat’s new partnership with Perfect Corp. is…

Sergio Aguero has been streaming for several months and the Argentine has attacked his critics over it. Aguero will be taking part in his first Champions League final on Saturday when Manchester City play Chelsea. However, the soon to be Barcelona striker was on Twitch streaming where he attacked his critics. With thousands of people watching and subscribed, Aguero had this to say about his streams: “I think today is my last stream, I don’t know for how long. My agenda is full. I think it’s my last day. On Thursday, I fly out to Portugal, Saturday is the match. After that I have to go to Argentina. I’m in Argentina the entire month of June. And in July I won’t do anything either.” Regarding his critics: “Today, everyone is jumping on the bandwagon, the record. How great Kun is when just a while ago they (the journalists) were killing me. Today it’s how great Kun is, it’s incredible what he did. I would prefer to be calm, to enjoy it there and focused on the national team. “Everyone is expecting the slightest mistake and if something happens, the first thing they will say in Argentina is that I am…

He has over half a million subscribers on YouTube and more than 200-thousand Instagram followers. WEST HARTFORD, Conn. — Hundreds of people surrounded the basketball court at Wolcott Park in West Hartford Tuesday night, to see YouTube star DVontay Friga. He has over half a million subscribers on YouTube and more than 200-thousand Instagram followers. Many of his supporters, from Connecticut, with a large crowd of them gathering to watch him play. "I was actually expecting less people. But this is crazy. This is the most crowd I've ever seen in my whole entire life," said DeMarco Mitchell of West Hartford. Fans stood wherever they could to try to get a glimpse of the YouTuber. The crowd so thick it was difficult to get close to the basketball player. "I watch all of his YouTube videos, he's nice. He be crossing up anybody over here, I don't know who could stop him," said RayRay King of Waterbury. Friga travels to towns and cities around the country to play basketball in different parks, often bringing in large crowds of spectators. "A lot of YouTubers they come to different parks, and they hoop so I'm surprised they even came to Connecticut it's…

Knowing where Asian countries and the Asian and Pacific Islands are on a map is one thing, but it takes a bit of a deeper dive to know what life is like there. For this Asian Pacific American Heritage month, hop over to YouTube for a convenient and free way to learn more about these nations and cultures from the comfort of home. Here are just a handful of the videos to start with that show a little bit about the places Asian American and Pacific Islanders have cultural connections to. “Geography Now! MARSHALL ISLANDS,” posted by Geography Now - Get an up-close look into the political and physical geography of the Marshall Islands. Learn about the individual islands that make up this nation, the unique challenges that come with living on small, narrow islands, their relationship with the United States and how locals access fresh water when surrounded by ocean. “Beautiful Islands of Fiji – BBC Documentary 2016,” posted by Gregory Heck - This 40-minute documentary covers a wide variety of facts about Fiji, such as descriptions of its ecosystems and geography, Indigenous cultures as well as modern life, unique traditions, struggles against natural events and climate change, and the…

Andrew Nakamura/Daily. For as long as I can remember, I have always been fat. For me, self-love could never be a matter of “you’re not fat” or “it’s all in your head” because through my daily interactions with other people, I’m often reminded that others see me as fat even when they mean well and especially when they don’t. As such, I had no choice but to confront fatness itself and accept myself as I was. However, loving my body was much easier said than done, because fatphobia is so ingrained in society that unconscious bias is accepted as reasonable and almost never challenged. When I was a young teenager, I sunk many hours into scrolling through Tumblr and my Instagram explore page (that exclusively consisted of reposts from Tumblr) in order to find some sort of inspiration to love myself. While I waded through a flood of posts, I saw countless variations of “you have to love yourself before you can love someone else.” At the time, I didn’t think critically about these statements. They promoted self-love, which I recognized as a good thing even if I didn’t really know what that was supposed to mean to me personally.…

Not all IT giants face the legal dispute between Epic Games and Apple over the App Store against the iPhone group. Snapchat, among the most popular social media offerings in the top 5 in many countries, has now been explicitly praised by Apple. Its CEO, Evan Spiegel from the parent company Snap, said in an interview that it was “happy” to pay Apple’s 30 percent commission for in-app sales, which it has been demanding for over a decade. “Naturally happy” In the conversation with the US stock market transmitter CNBC The 30-year-old manager said that Snapchat “would not exist without the iPhone and without the fantastic platform that Apple created”. In this sense, he is not sure whether the company has “a choice” to pay the fee. “And of course we’re happy to be doing that in return for all of this fantastic technology that supplies us in the field of software and also in the field of hardware advances “. Snap is also “in agreement” with Apple regarding its new ATT anti-tracking function. This was sharply criticized by Facebook, among others. Snap began almost ten years ago to protect the privacy of its users – but this was…

Rainbow Six Siege’s latest test server update has arrived to give players a chance to preview some of the new features, reworks, and other types of content coming to the game whenever the Year 6 Season 2 update fully releases. A schedule for the content was shared as well to show what was planned for things like the armor rework and the post-death gameplay changes that’ll be live for the next couple of days.For those who’ve been paying attention to past Rainbow Six Siege developments, you’ll know that one of the biggest changes in this test server update deals with how players are able to interact with the game after dying. On the test servers now is a “Gameplay After Death” feature where players are able to control drones and unique abilities to assist their teams after being eliminated. That along with reworks for Nøkk and the game’s armor system make up the bulk of the patch notes. 🚁Y6S2 is now live on the Test Server🚁 Check out the video below to learn more about the Y6S2 TS build and its exciting features, including some we'll test on the TS only to collect feedback! TS Patch Notes 👉 https://t.co/00NQcZwYjZReport TS…

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Vimeo Holdings Inc. fell 13% in its trading debut as a standalone company after being spun off from Barry Diller’s IAC/InterActive Corp.The business video software company is the 11th public company to be spun off from IAC, joining Match Group Inc., Expedia Group Inc. and LendingTree Inc.Vimeo’s shares closed trading Tuesday at $45.39 a share. Vimeo ended the day with a market value of $7.2 billion. Fully diluted, that valuation rises to about $8.4 billion, based on the shares listed in a statement. IAC said in January that the business was valued at about $6 billion in a $300 million funding round. IAC fell 5.6% to $158.74 a share on Tuesday. Video services such as Vimeo have benefited during the coronavirus pandemic as more businesses and people are turning to the medium to communicate and conduct business while working from home.Vimeo will continue shifting its focus to business customers, Chief Executive Officer Anjali Sud said in an interview. The company is no longer “the cooler cousin of YouTube,” she said. Users of its cloud-based video software range from small businesses like schools and coffee shops to large enterprises such as Amazon.com Inc. and Intuit Inc.Sud said she sees Vimeo as…

The social video tool Promo.com just raised $16 million in a Series B round led by Getty Images, the company synonymous with stock imagery. Brands, creators or whoever else might need some quick and dirty video content can search Promo.com for what they need, just like they would use a stock photography service. Getty offers its own library of stock videos as well, but Promo.com provides both the video clips and the tools for non-editors to craft a basic edit with a little bit of customization. Brands can select an existing professional video clip from a library, plug in their own message and add a logo or custom audio. All that’s left is downloading the customized video and whisking it off to their social channels. Mizrahi-Tefahot Bank, one of the largest banks in Israel, also participated in the Series B round through debt financing. Promo.com’s existing “strategic partnership” with Getty Images will deepen as part of the deal, giving the former company access to the latter’s expansive existing pool of video clips. Image Credits: Screenshot/Promo.com Of course, Promo.com isn’t the only show in town. Video creation platform Biteable raised $7 million of its own in December, and similarly allows companies…