Tanishq Comes Under Fire Again, Outrage on Twitter Over Ad Advocating Cracker Ban
A Tanishq commercial has yet again come under fire. A month after the jewellery brand faced severe outrage on Twitter by a section of netizens over a commercial that advocated inter-faith marriages, the jewellery brand that launched its current festive season's collection 'Ekatvam is facing backlash once more after it launched another commercial that advocated a ban on firecrackers.The commercial that features actresses Neena Gupta, Sayani Gupta, Alaya F and Nimrat Kaur shows the four women sitting and talking during Diwali. The women, while speaking of their plans for the festival, advocate a ban on firecrackers and talk about making this festive season all about being close to family and spending time with them.Several Twitter users criticised the commercial and accused it of trying to 'preach' how to celebrate Diwali. Several of them accused the brand of trying to polarise its consumers based on religious lines. Filmmaker Vivek Ranjan Agnihotri came down heavily on the commercial and accused the advertisement of trying to "kill tradition".This Diwali, let’s kill tradition, Hindu culture and promote consumerism.Because photoshopped secular models with fake smiles and VFX bodies loaded with regressive Gold jewellery will lead us to Ekatvam - the Vedic philosophy of Oneness. https://t.co/R0O3wfSHIO— Vivek Ranjan Agnihotri (@vivekagnihotri) November 8, 2020#Cadbury advts spread love happiness and positive festive messages, while #tanishq advts spread propaganda usinh festival as a tool . Difference .— aeiou (@obnoxiousubtle) November 9, 2020READ: Why Hate for Tanishq? These Tweets are Testimony of Loving Families in Inter-faith MarriagesREAD: Mob Barges into Tanishq's Gujarat Outlet amid Row Over Ad Showing Hindu-Muslim MarriageAnother tweet used the message of Diwali by British PM Boris Johnson to call out Tanishq for the commercial.However, a significant section of Twitter users also backed the commercial and said how the mindless hating needs to stop as the brand…
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