Meet the Brazilian Instagram Star Inspiring Marni and Marc Jacobs
@moonriverchachaPhotography by Pedro MacedoAnOther gets to know Matheus Lomonte AKA @moonriverchacha, who is charming the fashion world with his off-beat sense of dressOctober 26, 2020 Three years ago, Matheus Lomonte was a relatively unknown fashion student. But his Instagram account, @moonriverchacha, attracted the attention of Marni’s Francesco Risso, and Lomonte soon found himself on the moodboard for the brand’s S/S18 collection. Today, the 30-year-old creative also counts Marc Jacobs among his followers (and fans) – and, with a quick scroll through his feed which showcases an off-beat sense of dress through artfully composed selfies and portraits, it’s not difficult to see why the designers are looking to him for inspiration. “I always liked taking pictures of myself and Instagram allows me to show off my style,” Lomonte tells AnOther over email. “I see my account as a scrapbook. I’ve made really good friends there, too,” he continues, citing @momoochoo, @michelle_elie, and, of course, @themarcjacobs as some of the accounts that he most admires. Growing up in Minas Gerais, Brazil between the city and his family farm, Lomonte spent his youth playing with dolls and chickens, and riding horses. “Since I was a child, being connected to nature has been important to me,” he explains. After graduating high school, Lomonte began studying law, but found that it stifled him and quickly dropped out. “I have so many bad memories of it. I was under the influence of my family, living in a closet,” he says. “So I stopped abruptly and started my fashion studies.” But the structure of fashion school didn’t quite suit his temperament either. “It was at a really boring college. It took me more years than usual to graduate because it was so frustrating. I interrupted the process a lot of times ... I didn’t fit in. I believe...
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