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Watch top streamers lay down the law on Twitch during our Neighborhood Watch Event to earn up to GTA$1,000,000 and the Winter Highway Patrol Outfit ...

A new study commissioned by Meta from analytics firm Luminate positions Instagram as the music industry’s most concentrated superfan environment after YouTube, with 58% of music superfans using the platform to engage with artists and nearly one in three of its daily music engagers qualifying as a superfan. The research, which drew on 739 randomly sampled artists, a survey of 4,041 US listeners and a quasi-experimental analysis of streaming data, also found that artists whose streaming growth is strongly correlated with Instagram engagement saw median streaming volumes grow 23% year-over-year between Q2 2024 and Q2 2025, compared with 3% for the broader artist population — though the study does not establish that Instagram activity caused that growth. The report, which you can read in full here, found that Meta’s Activation program — which pairs labels and publishers with Instagram’s Reels ad infrastructure — independently drove off-platform streaming by roughly 10% in the week an activation launched and the four weeks after.” “We find strong evidence that Instagram’s program is effective in driving growth of an artist’s off-platform streaming,” according to the report. The report cited Alex Warren‘s song Ordinary as a case study. The song, released in February 2025, gained

By JT Moodee Lockman Updated on: April 2, 2026 / 12:32 PM EDT / CBS Baltimore Add CBS News on Google A mother is being praised for returning money that her son took from a Baltimore food truck run by a popular Twitch streamer. The video, captured from Musa_USA's stream, has since gone viral on social media.  In the video, the woman, identified as Pastor Tonya Gray, is seen approaching the window of the hot dog truck as Muhsin Sarac, or Musa, was working.  Gray identifies herself as the mother of a man who was seen in a previous stream taking money from Sarac's tip jar while he was not looking.  In the video, Gray asks Sarac how much money her son took. He eventually tells her it was about $30.  Gray reaches into her purse for the money as she says, "My son wasn't raised like that. My son drinks, and when he drinks, he does stupid stuff."  "I want to pay you back because you don't deserve to be stolen from," she said as she added the money back to the tip jar.  Gray goes on to say that she put her son into treatment and prays that

The Girls' Generation star joins the Pan-Asian global entertainment company founded by Ne-Yo, MC Jin, Sonu Nigam and Jonathan Serbin. Tiffany Young Pacific Music Group Trending on Billboard With Tiffany Young approaching nearly two decades in entertainment — and just ahead of her 10th anniversary since debuting as a solo artist — the singer-songwriter-actress has signed with the quickly growing Pacific Music Group ahead of her upcoming music releases. Pacific signed Tiffany to a 360 deal encompassing full management representation and a recording contract with Pacific Records, the company’s flagship label. The signing formally launches the Korean roster for the new globally-focused Pan-Asian music and entertainment company founded by Ne-Yo, MC Jin, Indian singer-actor Sonu Nigam and former Warner Music Asia president Jonathan Serbin. Last week, Billboard reported that Timbaland signed his AI artist TaTa with PMG for management. Related “As I step into the next phase of my career, I find myself focusing more than ever on intention — on the quiet importance of details and on building meaningful connection through the work I create,” Young said in a statement to Billboard. “I’m honored and excited to begin this new chapter with Pacific Music Group as I prepare for

BALDWIN COUNTY, Ala. (WKRG) — An Elberta man has been arrested after he allegedly lured a teenage girl through Snapchat, according to the Baldwin ...

ELBERTA, Ala. (WALA) - The Baldwin County Sheriff’s Office has arrested and charged Julio Perez Jr. following a joint investigation with the Robertsdale Police Department into the sexual exploitation of a minor. In March, deputies responded to assist the Robertsdale Police Department after it was determined that Perez, 19, contacted a 15-year-old victim through the social media platform Snapchat, according to the BCSO. The sheriff’s office said Perez transported the minor from Florida to his residence in Elberta, where both parties admitted to engaging in unlawful sexual acts. Perez has been charged with second-degree rape, second-degree sodomy and traveling to meet a child for an unlawful sex act. Additional charges may be forthcoming, officials said. The Baldwin County Sheriff’s Office said any further information or help in identifying unknown victims would be appreciated. Law enforcement officials urged parents and guardians to stay actively involved in their children’s digital activity. “Social media and messaging platforms can expose minors to individuals who may misrepresent themselves or attempt exploitation,” the sheriff’s office said in a statement. “Adults should regularly review their children’s online use, understand which applications they are accessing, and remain aware of who their children are interacting with.” The agency said

Distributed by EIN Presswire Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across thousands of ad networks. PALO ALTO, CA, UNITED STATES, April 2, 2026 /EINPresswire.com/ — Singular, the mobile attribution and analytics marketing platform, today released the Singular ROI Index 2026, its annual performance benchmark built on trillions of impressions, billions of clicks, and billions of installs across thousands of ad networks and millions of campaigns worldwide. For the first time in the index’s history, the 2026 edition introduces dedicated multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings. The addition reflects a structural shift in how marketers evaluate channel performance. Last-touch attribution remains the operational standard for campaign reporting and optimization. But Singular’s large scale MTA analysis shows it systematically undervalues channels that drive discovery and influence earlier in the user journey and the gaps are not marginal. In a large-scale analysis of Meta campaigns, Singular found up to 50% higher ROAS under multi-touch attribution compared to last-touch reporting. The pattern holds across other platforms in the index. The 2026 MTA leaderboards measure three metrics across all OS splits: Exclusive Reach (channels delivering unique audiences with no other advertising touchpoints in the path), Assist

LEXINGTON, Ky. – Kentucky women’s tennis (9-11, 1-10 SEC) will hit the road for a pair of away matches one last time this conference season. The Wildcats will pay visit to Athens on Thursday to take on No. 1 Georgia (13-4, 8-3 SEC) at 5 p.m. ET and then head to Columbia to take on No. 33 South Carolina (9-10, 2-9 SEC) on Saturday at 1 p.m. ET. The Wildcats are coming off a weekend where they defeated Missouri for the first conference win of the season in Lexington. They also competed extremely well against No. 11 Vanderbilt, with play ultimately coming down to one court in singles play, dropping the match at the end of the day 4-3. Two singles Wildcats cracked the top 100 with senior Zoe Hammond leading the charge at No. 72 and junior Julia Zhu checking in at No. 99. Both have led the squad on courts one and two of singes throughout the season, looking for a big win against the nation’s best team in No. 1 Georgia this weekend and at a tough place to play in South Carolina. No. 1 Georgia (13-4, 8-3 SEC) is led by ranked singles players in No.

In a sports media landscape dominated by billion-dollar rights deals and global competitions, FloSports has taken a fundamentally different approach. Rather than competing for the biggest properties, the US company has built its business by focusing on what it calls “the other 99 per cent” – in other words, the vast ecosystem of underserved sports and passionate fan communities.   At SportsPro New York in March, chief executive and co-founder Mark Floreani outlined how a company that started with a US$10,000 investment and a van has grown into a profitable platform reaching tens of millions of users. The journey reflects a broader shift in how sports media value is created. While top-tier leagues continue to scale globally, there is a parallel opportunity emerging in fragmented, highly engaged communities that have historically been overlooked.   FloSports’ model is built on a simple premise: passion drives monetisation. Fans of sports like wrestling, cheerleading or college athletics may not deliver mass audiences, but they offer deep engagement and willingness to pay for access, content and community. The challenge is not demand, it is infrastructure.   Over the past two decades, FloSports has invested in building that infrastructure, from rights aggregation and production tools to distribution