Singular ROI Index 2026, a Global Mobile Ad Benchmark, Adds Multi-Touch Attribution Leaderboards

Distributed by EIN Presswire Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across thousands of ad networks. PALO ALTO, CA, UNITED STATES, April 2, 2026 /EINPresswire.com/ — Singular, the mobile attribution and analytics marketing platform, today released the Singular ROI Index 2026, its annual performance benchmark built on trillions of impressions, billions of clicks, and billions of installs across thousands of ad networks and millions of campaigns worldwide. For the first time in the index’s history, the 2026 edition introduces dedicated multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings. The addition reflects a structural shift in how marketers evaluate channel performance. Last-touch attribution remains the operational standard for campaign reporting and optimization. But Singular’s large scale MTA analysis shows it systematically undervalues channels that drive discovery and influence earlier in the user journey and the gaps are not marginal. In a large-scale analysis of Meta campaigns, Singular found up to 50% higher ROAS under multi-touch attribution compared to last-touch reporting. The pattern holds across other platforms in the index. The 2026 MTA leaderboards measure three metrics across all OS splits: Exclusive Reach (channels delivering unique audiences with no other advertising touchpoints in the path), Assist
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