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Now if only you could rebrand an entire year... Published on December 24, 2025 Casey Bloys, chairman and CEO, HBO and Max Content, speaks onstage during Warner Bros. Discovery’s 2025 upfront presentation. Photo by Dimitrios Kambouris/Getty Images for Warner Bros. Discovery 2025 has been a whirlwind year … for corporate rebranding shenanigans. From cable channels and streaming services to shows and some of America’s finest cultural institutions, there have never been more entertainment-adjacent rebrands in the history of Hollywood. Some make sense, some came out of nowhere, and some don’t really matter, but they did happen! Below, The Hollywood Reporter ranks the best, the worst, and the mid rebrands of the year. SAG Awards to The Actor Awards It’s not that The Screen Actors Guild Awards was a bad name (though SAG Awards doesn’t scream “fun!” like other award names do), but let’s face it, The Actor Awards is a big improvement. It is descriptive (it’s the award show for actors, presented by the actors union!). Will that make a difference for viewership when Netflix streams the next installment? Probably not, but when they hand out the statue, which is already called The Actor (synergy!), viewers will immediately know what’s

Vimeo used to be the place where your best work looked better, loaded cleaner, and felt like it belonged in a serious portfolio. If you shoot photos and video, the platform you choose can quietly shape how clients judge your work before they ever reply. Coming to you from Matt Johnson, this sharp video walks through how Vimeo separated itself from YouTube in the late 2000s, right when DSLR video started changing what small crews could pull off. Johnson points to the moment when Canon EOS 5D Mark II footage stopped looking like a compromise and started looking like a choice. Vimeo leaned into higher-quality playback and a cleaner viewing experience, with fewer distractions built into the player. That mattered if you were sharing a cut to sell a look, not chase clicks. It also set expectations: once people got used to that level of presentation, everything else started to feel slightly cheaper. Johnson also gets into how Vimeo built status around curation, not volume, and how that shaped what people uploaded. Staff Picks was not just a playlist, it was a career accelerant for a certain kind of creator who cared about craft and pacing. He describes a collaborative

Italian regulators ordered Meta on Wednesday to open its WhatsApp chat platform to rival AI chatbots as it and EU authorities pursue a probe that the US tech giant is abusing its dominant market position. Meta has integrated Meta AI across the company’s platforms, which include Facebook and Instagram, that serve billions of users globally. In October, Meta introduced new contractual conditions that will apply from January 15 that Italy’s competition regulator said “completely exclude Meta AI’s competitors from the WhatsApp platform in the AI Chatbot services market.” Earlier this month the European Commission opened an antitrust probe to determine if the way Meta is rolling out AI features in WhatsApp breaches the bloc’s competition rules. Meta AI is a generative AI chatbot that can interact with users. Such AI chatbots provide a new way for users to search for and obtain information and services, and thus can supplant browsers. Locking WhatsApp’s more than three billion users into Meta AI could potentially give the company a commercial advantage over rival AI chatbots. Italy’s competition regulator, which opened its probe in July, said that following a review of briefs submitted as part of the investigation that “Meta’s conduct appears to constitute an abuse

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By Anna Ferrari, Nicholas Hirst and Lewis Crofts ( December 24, 2025, 07:21 GMT | Insight) -- Meta Platforms' move to exclude AI chatbots from WhatsApp has been suspended by the Italian competition authority pending a full antitrust probe. The enforcer warned of “irreversible” and “disastrous” damage and said AI chatbot messages represented less than 1 percent of traffic. It revealed OpenAI had offered to contribute to Meta’s costs but got no answer. Meta said the decision was "flawed" and that it would appeal.Meta Platforms must freeze its October move to ban rival generative AI chatbots like those of OpenAI’s ChatGPT, Microsoft’s Copilot, Perplexity or Luzia from WhatsApp in Italy pending an antitrust probe, the Italian Competition Authority said on Wednesday.... Prepare for tomorrow’s regulatory change, today MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term. Know what others in the room don’t, with features including: Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more Custom alerts on specific filters including geographies, industries

Instagram is reportedly considering long-form video content for larger screens, testing new formats on TV apps, and exploring subscription-based offerings, signaling a strategic shift beyond short-form Reels to boost creator engagement and revenue opportunities. Instagram , the popular social media platform, is reportedly evaluating long-form videos as it expands into TV ecosystems. The platform was recently seen testing Instagram’s TV app on Amazon Fire TV, which currently streams Reels. Unlike YouTube, Instagram has limited long-form content for big-screen viewing, prompting the company to explore premium, extended videos tailored for larger audiences. Adam Mosseri, Instagram CEO , told Semafor that the platform has so far concentrated on short-form content but hinted at future experimentation with long-form formats. “It might turn out that maybe we'll need premium content to work. It might be that we need long-form video. And then if we need long-form video, what does that mean for us?” Mosseri said, acknowledging the platform’s cautious approach toward markets it had previously avoided. Subscription models and evolving ecosystems Mosseri also indicated that Instagram may expand subscription-based models, offering creators new ways to monetize their content. Although Instagram has allowed paid content since its early attempts with IGTV in 2018, the service

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Microsoft told Windows Latest that the company does not plan to rewrite Windows 11 using AI in Rust, which is a programming language that is more secure than C and C++. But the clarification is not coming out of nowhere, as a top-level Microsoft engineer made bold claims of using AI to replace C and C++ with Rust. “My goal is to eliminate every line of C and C++ from Microsoft by 2030. Our strategy is to combine AI *and* Algorithms to rewrite Microsoft’s largest codebases. Our North Star is “1 engineer, 1 month, 1 million lines of code,” Galen Hunt, who is a top-level engineer at Microsoft, wrote in a now-edited LinkedIn post. “Eliminate every line of C and C++ from Microsoft by 2030” obviously suggests that Microsoft’s top-level engineer, who is responsible for several large-scale research projects, is talking about products like Windows. For those unaware, most of the Windows API level code, and even its kernel, is built in C, while C++ powers some of the apps. I also screenshotted the LinkedIn post before it was edited out by the top-level Microsoft engineer: Honestly, most people would not have taken this seriously if it did not come

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